FAST food giant Burger King has taken strides to give the people what they want, rolling out a major change to 1,200 locations following diner demands.
The top boss of Restaurant Brands International, Burger King’s parent company, revealed that the iconic chain recently altered the burger joint’s hours.
The CEO of Restaurant Brands International, Joshua Kobza, discussed the hours change at an earnings call on Thursday[/caption]
Restaurant Brands International owns and operates some of the most popular fast food brands in the world, founded in 2014 via a $12.5 billion merger between Burger King and Tim Hortons, later acquiring Popeyes in 2017 and Firehouse Subs in 2021.
Burger King accounts for roughly 19% of Restaurant Brands International’s business, with the parent company working to deliver against its three focus areas, CEO Joshua Kobza shared at the second quarter earnings call on Thursday morning.
Aside from re-establishing relevance with families and reinforcing Restaurant Brands International’s core brand equities, the third focus area that Kobza outlines was “meeting the needs of today’s value-conscious guests.”
The CEO explained that part of that initiative included satisfying diners’ demands for extended hours, fulfilling their desire for fast food in late night hours.
“To help meet late night demand from guests, we saw around 1,200 restaurants extend their hours by at least one hour year-over-year,” said Kobza.
Tweaking Burger King’s hours to cater to later-day traffic isn’t the only step that Restaurant Brands International has taken to fulfill guest needs.
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