Grocery costs are high, and are expected to get higher.
That has many Americans looking to find the cheapest groceries possible.
Luckily, Marketforce recently shared data on grocery consumer habits, revealing where thrifty shoppers go to save.
The data came from a survey of over 4,300 respondents.
TOP SAVERS
87% of surveyed shoppers who use WinCo as their primary grocery store said they make their grocery brand decisions based on the value they can get for their money.
While that’s not a direct measure of the store’s prices, it is a sign that shoppers looking to save are flocking to the chain.
The New York Post also ranked it among the cheapest chains.
The western chain has about 140 locations and is expanding soon.
It will soon open up new stores in the Northwest, according to Progressive Grocer.
Among ALDI shoppers, 79.9% said their decision was made based on value for money.
At Trader Joe’s, that number is 69.7%.
Among those who shop primarily at Walmart, the number was 53.6%
For ShopRite, it was 54.4%.
BOTTOM FEEDERS
Some grocers attracted relatively few of the cost-conscious consumers.
Albertson’s was among them. 25.5% of those who primarily shopped there said they made their decision based on value for money.
At Publix, the number was 25.7%.
Just 15.7% of those who shop primarily at Whole Foods, known for its pricey groceries, said the same.
GROCERY GROWTH
WinCo isn’t the only grocery store pushing for growth.
Lidl, a German grocer that has been growing in popularity in the United States, is planning an expansion.
The chain recently opened two locations.
ALDI, meanwhile, has opened more than 40 locations so far this year.
It’s part of a large plan to reach 800 locations by the end of 2028.
ALDI is looking to make a major change to one section.
Check out some of the retailer’s latest deals.
