MSNBC is about to get a major makeover, and viewers will notice the changes on screen soon.
The political cable network will drop its iconic peacock logo and rebrand under a new name later this year.
The changes come as the network builds its own independent newsroom separate from NBC News[/caption]
Joe Scarborough confirmed the news live on Morning Joe, announcing that MSNBC will become MS Now once the network completes its split from NBCUniversal.
CNBC also reported that the network will be called My Source News Opinion World, or MS Now.
The announcement comes from Versant CEO Mark Lazarus in an internal memo to employees, seen by CNBC.
This marks a reversal from January, when Lazarus told staff the MSNBC name would stay the same.
The change is part of NBCUniversal’s plan to separate MSNBC from its parent news organization.
MSNBC President Rebecca Kutler assured staff that the network’s focus will remain unchanged despite the rebrand.
“While our name will be changing, who we are and what we do will not. Our commitment to our work and our audiences will not waiver from what the brand promise has been for three decades,” Kutler wrote.
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