Uncertainty looms over how Thailand’s revised Alcoholic Beverage Control Act will be enforced, as businesses await further details on new advertising restrictions set to take effect later this year.
The Alcoholic Beverage Control Act (No. 2) of 2025 is scheduled for enactment on November 8, according to the Department of Disease Control under the Public Health Ministry.
However, operators in the industry remain unclear about key provisions, particularly advertising rules, due to pending ministerial notifications.
Kawee Sakawee, Chairman of the Thai Alcohol Beverage Business Association (TABBA), raised concerns about two main areas: restrictions on advertisements and regulations around alcohol sales. He stressed that the implementation of the law must align with the bill’s original intent, to allow more flexibility in the industry.
One of the most significant changes comes under Section 32/1, which prohibits alcohol-related advertisements unless they are intended to share information, education, or public relations in line with future guidelines to be issued by the Control Committee and the responsible minister.
Kawee noted that until these subordinate regulations are issued, operators are left in the dark, particularly about what constitutes acceptable advertising, such as referencing the origin or background of a product.
He also expressed concern that delays in forming a new Cabinet and shifts in ministerial leadership could slow the release of these organic laws, which are essential for clarifying enforcement.
“Historically, regulatory outcomes in this industry have not been favourable for us. This is the main concern for small operators.”
Kawee added that while the amended law is supposed to provide more freedom, clear and timely regulations are needed to ensure fair application.
Bangkok Post reported that industry stakeholders are now calling on the government to work closely with both the private sector and public officials to ensure the final implementation reflects the Act’s intended spirit.
The story Uncertainty over new alcohol act leaves Thai operators in limbo as seen on Thaiger News.
