TARGET has been forced to limit how many trading cards shoppers can buy at once after widespread brawls and product shortages.
An eagle-eyed customer spotted a sign that Target had put up to ensure that everyone gets a fair opportunity to buy the cards.
Target has placed a product limit on trading cards[/caption]
Previously, both Target and Costco were forced to speak out over a shortage of Pokémon cards at their stores.
Shoppers have also pleaded with Dollar General in the past for a limit to be put in place on how many Pokémon cards shoppers can buy.
In Target‘s latest measure, a sign has been placed up that reads: “There is a limit of 2 units per item for all Trading Cards and Trading Card Accessories.”
But shoppers questioned this on Reddit because the post was accompanied by a picture of the shelves that showed Target had Pokémon cards in stock.
One person wrote: “You have Pokémon cards in your store? We haven’t had any in months.”
Others theorized that the picture posted online was taken right after a restock, and that it didn’t reflect a typical stock count.
Pokémon itself came out in support of a product limit policy on its website back in May, with an update to its Terms and Services.
The company said: “You may only purchase products from the Site or through the Services for personal use by either yourself or your intended recipient of the products.
“We may place a limit on the quantities that may be purchased per order, per account, per credit card, per person, or per household.
“We reserve the right, without prior notice, to refuse service to any customer or reject any order at any time and refund any money you have paid for such order.”
Pokémon specifically is enjoying a swell of attention in recent months, thanks to the release of the app Pokémon TCG Pocket.
SHOPPER STORIES
Shoppers have shared their stories of being affected by the toy shortages at major retailers.
In the Dollar General case, a shopper shared that at their local store, one customer drove two and a half hours and purchased all 36 tins that were on the shelves.
The parent said that his child had saved up their allowance to buy a tin, but was unable to.
He urged Dollar General to put a limit of three tins per shopper in place.
The US Sun reached out to Dollar General at the time, but did not hear back.
The same issue was reported at a Walmart, where a customer showed the shelves left in ruin after a brawl to buy up the remaining cards.
The shelves were not tidied up, and the entire toy section was left in disrepair.
The day before this complaint was posted to social media, another Walmart shopper called out the company for its toy limit policies.
Other major names like McDonald’s drew attention after putting Pokémon cards in its Happy Meals boxes.
But diners later reported that these cards were being upsold on marketplace sites like eBay.
In Target’s latest measure, a sign has been placed up that reads: “There is a limit of 2 units per item for all Trading Cards and Trading Card Accessories”[/caption]
