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Aldi shoppers to save $100m as part of brand’s ‘sticker shock’ just in time for summer

ALDI shoppers across the country are set to score a huge saving just before the weather hots up and summer season hits.

The budget-friendly retailer is cutting the prices on hundreds of products in what’s known as its “sticker shock” program.

Exterior view of an Aldi grocery store.
Getty

Aldi bosses have announced a sweeping set of price cuts[/caption]

Among the items that will see a price shock include meat and snacks just in time for late-night summer cookouts.

Organic goods and pantry staples will also see prices cut.

A total of 400 items will see price cuts over the coming weeks, the company announced last week.

It’s estimated that shoppers will be able to save $100 million in total.

Aldi officials have revealed the motive behind their sticker shock campaign.

“We want to do what we can to help shoppers,” the brand’s chief commercial officer said.

“Value isn’t a trend at Aldi. It’s been in our DNA since we opened our first store nearly 50 years ago.”

Patton also revealed the brand is going further to help its fanbase.

“With price drops on the season’s most-loved products in every aisle, we want to do what we can to help shoppers enjoy more of summer,” he said.

Bosses revealed the price cuts mean shoppers will not be forced into making what may be a tough decision between buying their favorites or “breaking the bank.”


Aldi appears to be an outlier as many retailers are grappling with the prospect of having to increase prices.

Walmart chiefs hiked prices following the fallout of Donald Trump’s tariff war on China.

Trump told the supermarket giant to “eat the tariffs” in a blistering attack.

But, the retailer is trying to keep prices low for its shoppers by sourcing items from American businesses, as reported by Axios

What items will be affected by the tariffs?

AMERICANS should prepare to see significant prices changes on everything from avocados to cars under President Donald Trump’s new global tariffs.

Here is a list of some of the everyday products that could see a massive price tag surge.

  • Coffee
  • Tea
  • Bananas
  • Foreign-made cars
  • Sneakers
  • Furniture and other home goods
  • Pharmaceuticals
  • Video games
  • Clothing
  • Toys
  • Washers and dryers
  • Avocados
  • Housing materials

“It’s always helpful when you have the shortest supply chain possible,” CEO John Furner told the outlet.

The U.S. Sun reported how Target bosses were looking to diversify their supply chains, reducing reliance on China.

Last month, Nike chiefs warned its customers to expect price rises, per ABC News.

Bosses said the sneakers priced between $100 and $150 will jump by $5.

And, sports shoes priced more than $150 will rise by up to $10.

Nike announced a partnership with Amazon after a six-year hiatus. 

Previously, Nike sportswear was sold on the online marketplace by third parties.

Customers checking out at an Aldi supermarket.
Shoppers will see lower bills at the checkout
Getty

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