PEPSI has made change to its packaging in a copycat move to Coca-Cola.
While similar, the move from the food and drink company has a crucial difference from its top competitor.
Pepsi has launched a competing campaign to Coca-Cola (stock image)[/caption]
Select bottles have the names of food on the side that the soda pairs with[/caption]
Over the years, Pepsi and Coca-Cola have run some iconic advertisement campaigns.
Between 2014 and 2018, Coca-Cola’s “Share a Coke” was particularly well-received by Americans, quickly becoming a cultural phenomenon, as it saw bottles and cans with their names on the side.
Some could even be customized to send a message to the person that a consumer decided to share the soda with.
Now, Pepsi is making its own version with the “Share a Pepsi” movement, which pokes fun at its rival company.
Instead of having names of people on the sides of bottles, Pepsi products now through June 30 will have names of food the beverage would pair well with.
Promotional images for the campaign show bottles with “pizza,” “burgers,” and “tacos” on the label.
A slogan also noted “food deserves Pepsi.”
Pictures of each different version were posted on Pepsi’s official Instagram page over the past few days.
Others read “subs,” “burritos,” wings,” “hot dogs,” and “carne asada.”
The copycat nature of the brief campaign is also clear given a image that Pepsi released with its billboard of “Share a Pepsi” products directly in front of a “Share a Coke” version.
LIMITED OFFER
Except, there’s a catch, as Pepsi customers can only get the “Share a Pepsi” bottles through a sweepstakes.
Customers can put comments on some of Pepsi’s Instagram posts about the campaign with their “favorite food to share a Pepsi with” and the hashtag “#ShareAPepsiSweepstakes.”
Doing that would give them a chance to land some “Share a Pepsi” bottles.
Pepsi emphasized that no purchase is required, with the sweepstakes being eligible for US residents 18 and older through June 30.
Current Pepsi Flavors
- Classic Pepsi
- Diet Pepsi
- Pepsi Zero
- Pepsi Zero Sugar
- Pepsi Wild Cherry
- Pepsi Wild Cherry & Cream
- Pepsi Nitro
Only 1,000 prizes will go out in total, but there’s also a side promotion with DoorDash going on of $5 off an order with the purchase of two Pepsis.
CALL IT A COMEBACK
Pepsi also launches the promotion only a few months after Coca-Cola reintroduced its “Share a Coke” campaign.
This time around, Coca-Cola allowed customers to access a digital hub that provided more personalization options.
There’s even been a Share a Coke truck traveling around to larger US cities and offering in-person digital experiences.
Coca-Cola has also offered customers a chance to win a free trip to Hawaii with Share a Coke-themed merchandise.
The sweepstakes for the vacation ends on June 22 and can be entered through a page on Coca-Cola’s website.
Both Coca-Cola and Pepsi have been trying out new flavors in recent years.
One of the most recent for Coca-Cola has been its Orange Cream version, and it plans to reintroduce Diet Cherry Coke in mid-July for a limited time.
Pepsi also brought its Lime and Peach versions to customers last summer in preparation for BBQ gatherings, but it’s unclear if they’ll be back this time around.
