SHOPPERS are flocking to Primark to buy a hugely popular summer dress.
Available for just £28, the dress has gone viral on TikTok.
Primark’s Puff Sleeve Maxi Dress is going viral on TikTok[/caption]
TikToker Perrie Sian was one of the first to share the dress online, in a video where she showed off her haul from Primark.
The puff sleeve maxi dress was one of the incredible items featured in the TikTok video.
With a tie back and an empire waist, the dress comes in a variety of colours – including white and green.
It also comes in a wide range of sizes, from size six to size 20, and has short sleeves.
Like all of Primark’s items, it is also available for a very budget friendly price.
The maxi dress can be yours for just £28 and is a glamorous choice for garden parties and fancy dinners this summer.
The TikTok video quickly racked up over 390,000 views with fans flooding the comments section with their views on the dress.
One said: “The white dress was the best thing on you!”
Another shopper added: “That white dress actually looks unreal on you.”
Primark’s own product description says that the dress is an “effortless fit” with a “relaxed fit”.
The description reads:”Soft details and a solid white finish make this maxi dress an effortless choice.
“The V-neckline and gathered detailing at the bust and waist create a gentle shape, while short puff sleeves with elasticated cuffs add a touch of volume.
“Designed with an empire waistline for a relaxed fit, it also includes a tie closure at the back neckline.
“Pair it with your favourite accessories and some sandals or low top trainers depending on your plans.”
The news comes as Primark plans to open a brand new store in Manchester.
The store will be a Primark Home – a two-story shop dedicated to selling the brand’s low-cost homeware.
Primark is known for its incredible, low-cost clothes[/caption]
Why Primark is great for looking expensive on a budget
By Clemmie Feildsend, Fabulous Fashion Editor
AS someone who’s no stranger to grabbing a last-minute outfit from Primark for a night out, it’s about time that celebrities started catching on too.
For as long as I’ve been heading out, Primark has been my go-to for those “I have nothing to wear” moments, rushing in at the last minute to find something perfect.
And I’m definitely not alone – on any Friday or Saturday night, you’ll find plenty of shoppers doing the same thing, right before closing time.
But no matter what, Primark always delivers.
Now, Rita Ora is leading the charge, showing that you can snag a designer-worthy look without spending a fortune at high-end stores.
While Rita’s not rushing in last minute for a red carpet outfit, she’s proving you can achieve the same high-impact style for much less.
Looking stunning in her tailored suit alongside her mum Vera, Rita fit right in among the other A-listers dripping in Prada, Dior, and Victoria Beckham – if anything, she looked even better than some of the guests at The Fashion Awards.
With Myleene Klass and Roxy Horner already jumping on the Primark bandwagon, I’m sure more stars will be following suit soon enough.
