A POPULAR supermarket is taking on its rival Trader Joe’s with a new $12.99 viral Dubai Chocolate bar.
The chain has bragged that its version is “twice the size” of the Trader Joe’s version.
A popular supermarket is taking on its rival Trader Joe’s with a new $12.99 viral Dubai Chocolate bar[/caption]
In 2023, Dubai Chocolate went viral on TikTok and became a sensation in the US.
The pistachio-flavored dessert from the Middle East took social media by storm.
The candy is filled with pistachio cream and the shredded pastry called kataifi, coated in dark chocolate rather than the typical milk chocolate.
The US Sun reported on Trader Joe’s version of the popular chocolate, which was selling for just $3.99 per bar.
This made Trader Joe’s the cheapest place to buy the chocolate compared to its rivals.
RIVAL SELLERS
Others were selling one of the bars for nearly $30.
A seven ounce Dubai Chocolate Bar at Target is going for $29.99.
And Walmart sells a seven ounce bar for $24 – marked down from the original $28.99 price.
The Trader Joe’s version was revealed on Reddit to a wave of excitement and shock at the price.
The user wrote: “Saw this on my TikTok posted by an employee!
“They said it should be in stores starting 5/28.”
And in the comments, one eager fan said: “Thank you, TJ! Got my daughter a $30 Dubai chocolate bar for her birthday. This is much better!.”
While someone else added: “Omg! I’ve never tried this chocolate before so I’m excited.”
CHOCOLATE COMPETITION
But a new supermarket chain is trying its hand at Dubai Chocolate, and it could wipe Trader Joe’s away.
Dubai Chocolate Bar Craze
The iconic Dubai Chocolate Bar has taken the internet by storm.
It went viral in December 2023 thanks to TikToker Maria Vehera’s video showing her indulging in the Middle Eastern treat, which has since garnered over 6.9 million likes.
The original Dubai Chocolate Bar, called Can’t Get Knafeh of It, was created by Fix Dessert Chocolatier in Dubai.
Vehera’s post sparked a craze among sweet tooths, who were quickly disappointed to realize that the decadent treat was expensive and hard to find.
Many social media users have whipped up copycat versions and homemade Dubai chocolate bars to get a taste of the treat.
Starbucks even launched a Dubai Chocolate Bar Matcha Latte inspired by the dessert, which has high demand and limited availability in the states.
Several retailers have begun selling versions of the chocolate bar as well to capitalize on the trend.
In an email sent to The US Sun, a rep for Lidl US revealed that the company is launching its own bar on Friday, June 13.
It will be selling for $12.99 a bar or two for $20 while supllies last.
The representative described the Dubai Chocolate as being ” filled with rich, creamy milk chocolate (like the original recipe) and stuffed with an ooey-gooey kadayif + pistachio cream center.
“It’s the same dreamy combo that made this bar a full-blown cult obsession – and now it’s hitting US shelves.”
And even better, the Lidl version will be twice the size of Trader Joe’s.
So while it will cost you more than Trader Joe’s, you are getting more bang for your buck.
If you’re interested in seeing what Lidl‘s Dubai Chocolate offers, get down to your nearest store while stock lasts.
In an email sent to The US Sun, a rep for Lidl US revealed that the company is launching its own bar on Friday, June 13[/caption]
