EVER been browsing the aisles of Dollar Tree and spotted those big red circular stickers on certain items?
Many people have shared different theories on what the secret meaning behind them, but this shopper has cracked the code.
The red dots could be found on items all over the store, to the shopper’s shock[/caption]
Reportedly, the dots signal a hike the price[/caption]
Other Dollar Tree shoppers said they’d start buying items elsewhere[/caption]
Taking to Facebook, the shopping whiz behind the account Simplistically Living explained why the red dots are really there.
In the viral clip she explained that they dots are on many items across the store, from stationary to gardening tools.
The reason? They apparently signal that the item has recently gone up in price.
In the video, the shopper pro showed some floral supplies that had gone up in price from $1.25 to $1.75.
“Same thing with these storage organizers,” she continued, “these are marked red and they are $1.50.”
It was the same story with multiple items around the store, including dinosaur Magic Towel, which had gone up to $1.50.
“These are great for stocking stuffers but I don’t know if they’re worth it anymore,” she said.
Shockingly, all of the cleaning supplies the the store all had the red dot, meaning they’d also cost more from now on.
After sharing the video online fellow Dollar Tree fans weren’t so happy about the price hikes.
One said: “It’s gonna hurt business.”
And a second fumed: “It’s the tariffs at work.”
Meanwhile, someone else said: “Because items cost more, we go to the tree to save money. Not to spend more money to get the same thing. It’s sad. I hope it’s not the beginning of the end.”
Others even said the stickers marked the end of their loyalty to the stores.
“I haven’t walked in a dollar tree since I saw these dots in my store and probably won’t go back in either,” one said.
“Just do not buy them, might as well buy good them at a better store. Simple,” someone else wrote.
Dollar Tree pricing
Despite the name of the store, Dollar Tree recently added items that cost more than $1 to its inventory.
Most items at the store cost no more than $1.25, but items in the Dollar Tree Plus section cost up to $5.
Dollar Tree introduced Plus aisles to 100 locations in 2019 as part of an effort to diversify its products.
By 2022, Dollar Tree had added the items to over 1,500 locations.
“We believe testing additional price points above $1 for Dollar Tree products will enable us over time to expand our assortments, introduce new products and meet more of our customers’ everyday needs,” president and CEO Michael Witynski said in a statement.
“Our brand promise is that customers get great value for what they spend at Dollar Tree. We will continue to be fiercely protective of that promise, regardless of the price point.”
