TARGET has come under fire from shoppers who are furious retail chiefs are set to end a long-standing pricing program.
From July 28, the retailer is updating its price match guarantee program.
The change was communicated in a memo shared online[/caption]
Target shoppers could request a price match if they spotted the same item for less on Walmart shelves.
But, that policy is set to come to an end.
“Since most price matches happen within Target, we’re adjusting our price match policy to exclusively match our in store, app and Target.com pricing, including Target Plus items,” the company said in a memo shared on Reddit.
Bosses said the change will make the shopping experience more seamless.
And, execs have vowed to ensure the retailer continues offering value to its fans.
Scores of shoppers are furious by the change, with some fearing how it could jeopardize the future of Target.
“The beginning of the end for Target,” one shopper quipped.
“Shooting themselves in the foot.”
Shoppers have threatened to boycott the retailer when the change takes effect.
“If they don’t price match, I’ll just go to the store that has the cheaper prices,” a Redditor pointed out.
“And not shop at Target altogether.”
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