ERIN Andrews is taking on a new career venture during the NFL offseason.
Andrews‘s clothing brand is partnering with WWE for a new sportswear collection.
Erin Andrews’ clothing brand is partnering with WWE for a new collection[/caption]
Andrews’ brand focuses on sportswear for female fans[/caption]
Andrews’ brand, Wear by Erin Andrews, signed a multi-year agreement with WWE to produce apparel.
The collaboration will debut ahead of SummerSlam, one of WWE’s marquee events.
It includes jackets, t-shirts, sweatshirts, crop tops, and other sportswear items.
“WEAR by Erin Andrews was created to give women a stylish, authentic way to show off and celebrate their fandom,” Andrews said.
“As we kick off this partnership with WWE, we take another step forward in serving an even wider audience of female sports fans while celebrating the passionate, bold energy of the WWE Universe.
“I’m thrilled we can now offer our fan-favorite WEAR gear to women who want to support their favorite Superstars without compromising on style.”
The collection will feature WWE superstars Nikki Bella, Rhea Ripley and Cody Rhodes.
The collection can be shopped online and on site at WWE events starting on July 25.
Andrews launched her brand in 2019.
It now represents nearly 200 teams across the NFL, NBA, MLB, NHL, NCAA, NWSL, WNBA, and US Soccer.
“We started with a small collection of just nine NFL-licensed products and we have grown in just a few short years to all the major leagues including the MLB, NBA, WNBA, NWSL, US Soccer, and many college programs,” Andrews told Entrepreneur.
“We’re now able to help female fans of more than 200 teams look and feel their best on game day and beyond!”
Andrews’ brand has been repped by some major names including Taylor Swift.
“Social media has been huge for us, as we have so many influencers and wives and girlfriends wearing our gear,” Andrews said.
NFL important dates 2025 season
March 12 – Free Agency begins
April 24-26 – NFL Draft in Green Bay, Wisconsin
September 4 – 2025 season opener (TBC vs Eagles)
November 27 – Thanksgiving Day triple header
January 4, 2026 – End of regular-season
February 8, 2026 – Super Bowl LX at Levi’s Stadium in Santa Clara, California
“One of the biggest moments for us was when Taylor Swift was seen wearing the line, most notably to the Super Bowl.
“The support of our fans has put us in high growth mode, so we’re focused on new partnerships, collaborations, and retailers.
“We recently debuted a line of baby clothing, and launched collaborations with Rebecca Minkoff, BaubleBar, and Gracie Hunt.”
Andrews is set to return to Fox NFL Sunday this season after renewing her contract with the show.
