ALDI is helping shoppers to stack up the savings, rolling out a major shelf change to all of its roughly 2,550 US stores.
The German-based grocer is marking down hundreds of items by up to 33% so fans can get even more bang for their buck.
Aldi shoppers can now save even more money thanks to a recent shelf change[/caption]
Shopping blogger Jeff Rossen shared the details of the recent store change on social media[/caption]
Aldi first came to the US in 1976, opening a store in Iowa, and now serves millions of customers each day.
The supermarket is popular for its low prices, made possible thanks to its no-frills shopping experience, focus on private label products, and smaller-sized stores.
Fans of the grocer can expect even more savings as Aldi brings back what has become a yearly summer tradition: slashing the prices of hundreds of seasonal items.
Shoppers are seeing “insane” grocery sales on more than 400 items – nearly 25% of its products – according to shopping blogger Jeff Rossen.
The “major” discounts of up to 33% off recently went into effect and will last all summer, Rossen shared in a YouTube short and Facebook reel.
Aldi’s extensive price reductions comes as roughly 67% of American households expressed concern about food and consumer goods prices, per a Pew Research Center survey in April.
“Summer’s for grilling out, camping, concerts, and quality time with friends and family – not stressing over grocery bills,” Aldi’s chief commercial officer Scott Patton told USA Today.
“That’s why we decided to offer even lower prices on ALDI favorites all summer long. Our unique business model with smaller store footprints, 90% private brands and strong supplier partnerships means we can deliver real savings where other grocers can’t.”
The price drops, which began on June 5 and will last through Labor Day, are expected to save customers approximately $100 million, according to Aldi.
This is similar to the savings that shoppers saw thanks to Aldi’s summer price cuts in 2024, and more than the $60 million saved the prior year.
“Last year’s shopper response was overwhelming. Our customers loved it because they could stock up on summer staples without stretching their budgets,” Patton told the outlet.
“Aldi has always been known for quality at low prices, and when we can deliver even more savings for our shoppers, we do.”
SAVINGS BATTLE
In his video, Rossen noted that he had recently compared grocery prices between Walmart and other grocery stores, claiming that Walmart had always been the cheapest.
“Walmart won big time,” he said.
Aldi’s Price Drops
Here are just a few Aldi products that the grocer has discounted for the summer:
- Clancy’s Chili Lime Potato Chips :
$1.89$1.79 - Friendly Farms 2% Ultra-Filtered Milk:
$4.39$3.89 - Millville Protein Pancake Mix:
$3.79$3.49 - Mama Cozzi’s Mini Pizza Bagels:
$6.29$5.99 - Summit Popz Prebiotic Soda :
$1.59$1.49
However, Aldi’s recent price cuts made the shopping blogger question whether Walmart still held the top spot.
“I’m now wondering if Aldi prices are actually cheaper than Walmart grocery prices,” said Rossen.
Facebook users flooded the comments section with their two cents on the retail rivalry, with many praising Aldi for its low prices.
“I did a comparison myself and saved quite a bit at Aldi,” said one shopper, noting that while some store brand products were roughly the same price, they preferred the quality of Aldi’s goods.
“May not be cheaper than Walmart, but likely comparable – and more importantly, Aldi quality is superior,” agreed another fan.
A third customer said they had shopped for groceries at Walmart for years but started going to Aldi a few months ago, noting that Aldi was “definitely cheaper on MANY items.”
Another shopper concurred that Aldi offered better deals, but that the German grocer did not carry all of the items that Walmart did.
“Depends on what you are buying,” they said. “I go both places. Costco is my favorite.”
The U.S. Sun has previously reported on other shopping secrets that Rossen has shared, including Dollar Tree’s “sneaky” cost change – he said to look for the “red” warning sign.
The shopping pro also shared the “dirty truth” behind why shoppers should never buy toilet paper at Dollar Tree – even if it’s name brand.
Aldi shoppers can get their hands on discounts up to 33% off through Labor Day[/caption]
