ALDI has axed a popular crisp flavour leaving shoppers devastated.
Specially Selected Prawn Cocktail Crisps have now permanently disappeared from the discounter’s shelves.
The savoury snack was made with British potatoes and part of its premium food range.
A packet cost around £1 and was only sold in Aldi.
Eagle-eyed customers took to social media to find out what happened to the delight.
Writing on X, one customer said: “What’s happened to the prawn cocktail crisps? Bring them back please!.”
A spokesperson confirmed in a response to the customer that the crisp flavour was no more.
They said: “We have discontinued this product. Sorry for any disappointment.”
An Aldi spokesperson also told The Sun: “We continually review our range of products to make sure we’re meeting the needs of Aldi shoppers.
“We understand that some customers were disappointed to see the Specially Selected Prawn Cocktail Crisps go.
They added: “But the Snackrite Prawn Cocktail Crisps are a great alternative in our stores that continue to prove really popular with shoppers.”
The move will come as a blow to shoppers who have described them as “amazing” and “addictive”.
Another fan said the crisps had the “most flavour” of any on the market…so sad.
While a third said: “I’m not exaggerating to say they were the best I’d ever tasted (in any flavour). We need people to demand a return.”
It is not the first time Aldi has axed a product customers love.
Aldi quietly removed the Specially Selected Caramel Layered Yogurt from its shelves.
Shoppers only discovered the yogurt was discontinued after failing to find it in their local shop.
The German discounter has dropped Deli Smoked Pork Sausage and Deli Smoked Reduced Fat Pork Sausage 160g packs from many of its shelves.
OTHER DISCONTINUED PRODUCTS
Aldi is not the only grocer which has shaken up the products it sells on shelves.
Tesco eight packs of beef sausages are no more after it is understood the supermarket stopped stocking them.
The meaty item is also showing as “currently out of stock” on the chain’s website.
Customers can still buy six packs of Tesco Finest Aberdeen Angus Beef Sausages for £3 and four packs of Tesco Finest Pork and Beef smoked sausages for £4.
Elsewhere, Asda’s store brand Creamy Peppercorn Sauce has now permanently disappeared from supermarket shelves.
The sauce, which is usually served with steak, was a fan favourite with shoppers.
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the “sugar tax,” forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
