AMAZON’s sale section is always worth a scroll, especially if smart tech’s on your radar.
From Fire TVs to Ring security systems, we’ve rounded up the best Amazon device deals live right now.
Amazon device deals
The huge Prime Day sale event is in the rearview mirror, so not all of Amazon’s top gadgets are still discounted.
However, there are still a few hidden bargains to be found on popular items.
For those less interested in Amazon tech, you can still get stuck in with promotions on the retail giant’s subscription services.
Book lovers can still enjoy three months of Audible for just 99p/month and 30 days of free Kindle Unlimited.
While we’re on that page, we’ve also rounded up the best Kindle Unlimited deals so you can dig into our top book recommendations.
Music fans, you haven’t been forgotten. The 30-day free trial of Amazon Music Unlimited is still up for grabs.
Read on for a look at the top deals on Amazon gadgets right now.
Amazon device deals
Amazon Fire TV 55″ 4-Series 4K UHD smart TV, £369.99 (was £549.99)
Fire TVs are also up for grabs[/caption]
Amazon Fire TV 55″ 4-Series 4K UHD smart TV, £369.99 (was £549.99)
Shoppers hoping to bag a brand-new television at a reduced cost should have this deal set firmly in their sights.
The 55-inch TV comes with an Alexa Voice Remote to find content with ease.
You can stream your favourite TV shows and tune into must-see movies with subscriptions to Netflix, Prime Video, Disney+, and more.
Also on sale:
- Amazon Fire TV 50-inch Omni QLED series 4K, £459.99 (was £649.99) – buy here
- Amazon Fire TV 32-inch 2-Series, £179.99 (was £249.99) – buy here
- Amazon Fire TV 55″ Omni Mini-LED series, £649.99 (was £849.99) – buy here
Ring Outdoor Camera Battery + Indoor Camera 2nd Gen, £119.99 (was £129.98)
Ring Outdoor Camera Battery + Indoor Camera 2nd Gen, £119.99 (was £129.98)
If you’re looking to boost your home security without the hassle of complex installation, the Ring Outdoor + Indoor Camera bundle is just the ticket.
With easy wireless setup, you’ll get instant alerts about activity at your home, both inside and out.
Also on sale:
- Ring Battery Video Doorbell + Ring Indoor Camera, £148.99 (was £149.98) – buy here
- Ring Battery Video Doorbell (2024 release) + Indoor Camera (2nd Gen), £129.99 (was £149.98) – buy here
- Ring Outdoor Camera Solar (Stick Up Cam), £109.99 (was £129.98) – buy here
Amazon eero 6 mesh Wi-Fi router, £199.99 (was £224.47)
Get Wi-Fi in every corner of your home with this Amazon device deal[/caption]
Amazon eero 6 mesh Wi-Fi router, £199.99 (was £224.47)
If you have patchy Wi-Fi areas in your home or no-go zones that mean you’ll lose connection, you’ll need a Wi-Fi router system, which will bring coverage to all corners of your property.
Amazon’s eero 6 mesh Wi-Fi router promises to provide reliable Wi-Fi across all areas, so you can wave goodbye to those no-go zones.
At the moment, you can save 11% on this two-pack, which is now under £200.
More Amazon devices
Amazon Fire HD 8 tablet, £99.99
Fire Tablets are a great way to complete daily tasks[/caption]
Amazon Fire HD 8 tablet, £99.99
Fire Tablets are a great way to complete daily tasks that don’t require booting up a PC, such as browsing the internet or scrolling through social media.
They can do everything you need without the huge price tag some laptops come with.
The Fire HD 8 tablet features an 8-inch screen and boasts approximately 13 hours of battery life, allowing you to leave the charger at home and take it on the go.
Also check out:
- Amazon Fire Max 11 tablet, £249.99 – buy here
- Amazon Fire HD 10 tablet, £149.99 – buy here
- Amazon Fire HD 10 Kids Pro tablet, £199.99 – buy here
Echo Pop Newest gen, £44.99
We’ve spotted several exciting Echo deals[/caption]
Echo Pop Newest gen, £44.99
Searching for a budget-friendly smart speaker? The Echo Pop is a great shout.
The Amazon device is ideal for small spaces and comes with built-in Alexa – you can use your voice to play your favourite playlists, control compatible smart home devices, make calls, and more.
The device also boasts multiple layers of privacy protection, so you’ll not only enjoy great sound but also a secure and reliable Alexa experience.
Also check out:
- Echo Dot, £54.99 – buy here
- Echo Spot 2024 release, £79.99 – buy here
- Echo Dot Kids, £64.99 – buy here
- Echo Hub, £169.99 – buy here
- Echo Auto, £59.99 – buy here
Amazon Fire TV Stick 4K, £59.99
You’ll get instant access to Netflix, Disney+, and Prime Video[/caption]
Amazon Fire TV Stick 4K, £59.99
Amazon’s Fire TV Stick 4K is perfect for anyone who wants to upgrade to the Fire TV platform.
It combines the simplicity of Fire TV with the power of hands-free Alexa control.
You’ll get instant access to popular subscriptions, all in stunning 4K Ultra HD (as long as your TV supports this).
Also check out:
- Amazon Fire TV Stick 4K Max, £69.99 – buy here
- Amazon Fire TV Stick HD, £39.99 – buy here
- Amazon Fire TV Cube, £139.99 – buy here
Kindle Scribe 2022 release, £329.99
Save big when you add the Kindle Scribe 2022 release to your basket[/caption]
Kindle Scribe 2022 release, £329.99
The Kindle Scribe 2022 release is the only Kindle that includes a digital notebook – you can read, write, and even sketch.
In his Kindle Scribe review, our tech writer Tom Tyers describes the device as ”the most versatile e-reader yet.”
He also praised the Kindle’s large display, automatic ambient light, and intuitive interface.
Also on sale:
- Amazon Kindle Colorsoft Signature Edition, £269.99 – buy here
- Amazon Kindle Kids, £114.99 – buy here
- Amazon Kindle Paperwhite, £169.99 – buy here
Amazon subscriptions
While you can save on Amazon’s devices, you can also bag some great bargains on its subscriptions.
Amazon often offers free trial periods and cheap deals on its subscription services to entice new customers.
So there is plenty to enjoy away from the device deals.
Right now, Prime members can get three months of Amazon Audible for just 99p/month, meaning you can enjoy a vast selection of audiobooks, podcasts, and original audio shows.
Music lovers can also test-run the Amazon Music Unlimited membership and enjoy a month of free listening.
You can stream all your favourite ad-free music, get unlimited access to any song, and listen offline.
There are plenty more amazing deals to be had, so make sure to head to our Amazon hub to find out more.
What are Kindle Daily Deals?
The clue’s in the name – each day, Amazon unveils a selection of Kindle book deals, but only for a limited time.
Shoppers can save on top-rated titles in all genres, including romance novels, crime fiction, and thrillers, with prices starting from just 99p.
Need a new Kindle but not sure which one is right for you? We’ve got you covered.
Check out our Kindle 2022 review and our Kindle 2019 review if you’re open to investing in an older model.
What are Lightning Deals on Amazon?
While shopping on Amazon, you may have come across the retailer’s ‘Lightning Deals’.
According to Amazon: ”A Lightning Deal is a promotion in which a limited number of discounts are offered on an item for a short period.”
As Amazon explains, these deals will have limited quantities, which means once they’re gone, they’re gone – so you’ll have to be quick if you want to bag a particular bargain.
There are deals across all departments, with offers up for grabs on beauty buys, top-rated tech, toys, and more.
The easiest way to see what Lightning Deals are currently available is to visit the Today’s Deals page.
It’s also worth noting that during Prime Day, all Lightning Deals are exclusive to Prime members.
When is Prime Day?
Amazon Prime Day landed on July 8th, and this year’s was longer than ever.
For the first time, shoppers had four days to snap up unmissable Amazon Prime Day deals.
The sale came to a close on July 11, 2025, so we’ll need to wait for Amazon’s next sale period or a few sneaky price drops.
For more details, head to our When is Amazon Prime Day? explainer.
We also keep you up to date on the best Amazon Prime Day deals as soon as they land.
Amazon device deals
Device comparisons
- Amazon Fire tablet vs Kindle
- Amazon Kindle vs Kindle Paperwhite
- Kindle Paperwhite vs Kindle Oasis
- Amazon Fire TV Omni Series vs Fire TV 4-Series
- Sky Glass vs Amazon Fire TV Omni
