AMERICAN Express is set to roll out two new features aimed at boosting airport experience for travelers.
As credit card companies and airlines continue to expand their airport lounge offers, Amex is looking to entice customers with these fresh perks.
It all comes as Amex seeks to revamp its Platinum Card services[/caption]
Young woman in the airport, looking through the window at planes[/caption]
It comes as the company seeks to appeal both to people traveling for business and for pleasure who want luxury experiences.
NEW DINING EXPERIENCE
The first of the two new features is The Culinary Collective – a freshly curated dining experience.
It will see rotating menus from James Beard Award-winning chefs brought into the airport setting.
Chefs featured in the scheme will include Mashama Bailey and Kwame Onwuachi, Fast Company has reported.
“You’d be lucky to get into each of their restaurants on a normal day,” Audrey Hendley, president of American Express Travel, told the outlet.
“Now, you can try them all in one trip.”
These new menu items are set to be available in all 15 US Centurion Lounges as of July 29.
TIME PRESSED TRAVELERS
The other new feature is targeted at time-pressed travelers who want to enjoy their lounge experience – even if they don’t have much time until boarding.
Sidecar by The Centurion Lounge is a fast-format experience due to launch in 2026.
It will offer table-side service and curated small plates in close proximity to the main Centurion Lounge in Las Vegas.
Hendley added: “We’re seeing a significant segment of travelers who only spend 30 to 45 minutes in the lounge.
“Sidecar is our way of honoring that time with the same level of care and service.”
It all comes as Amex seeks to revamp its Platinum Card services, with many new perks forged with Millennial and Gen Z consumers in mind.
“They’re not just looking for benefits—they’re looking for a brand that gets them,” Hendley said.
Hendley added: “We’re always looking for ways to better understand how customers travel and what they’re looking for in the experience.
“There’s nothing better than settling in at a Centurion Lounge and starting your trip with a great meal and a great drink.
“Whether you’re going on vacation or traveling for work, we want to make that moment count.”
