CHOOSING between Apple Watch models isn’t always straightforward; each series brings its own mix of design, features, and price.
If you’re searching for the best watch to match your budget, read on for our round-up of this year’s Apple Watch Black Friday deals.
- Argos Apple Watch deals – shop here
- Amazon Apple Watch deals – shop here
- Very Apple Watch deals – shop here
The Apple Watch has remained popular since it first launched in 2015, and Black Friday has always been the best time to buy.
Whether you’re looking for the latest Apple Watch 10 or an older generation model that offers impressive savings, the November sales will have something to suit all budgets.
We’ve provided more details on this year’s mega sale below, including how to find the best Black Friday deals in 2025.
If you’re weighing up your options, our guide to the best Apple Watch Black Friday deals is a smart place to start.
Best Apple Watch deal
If you’re looking to snap up an Apple Watch now, opting for a refurbished model can save you hundreds.
BackMarket often have some of the best prices, and right now the Apple Watch SE Series 2 in excellent condition is just £154, compared to £299 new.
- Apple Watch SE Series 2, £154 – buy from BackMarket
For those who want a closer look, our Senior Tech Editor, Sean Keach, has plenty of hands-on experience to help you decide which version makes the most sense for your lifestyle.
If you want a tried and true model on a budget, read Sean’s verdict on the Apple Watch SE 2022 review.
And for something more up to date, find out why he was too scared to take off the Series 10 Watch in his Apple Watch Series 10 review.
Keeping an eye on this page for the best deals and insights for where to look when the sale peaks; it could be the difference between a small discount and a standout bargain.
Apple Watch SE 2022 review
The Sun’s Senior Tech Editor, Sean Keach, reviewed the Apple Watch SE, and this is his verdict…
Pros:
- It’s fast, with the same main chip as the fancier Apple Watch
- It’s affordable
- It has all the key features like Crash Detection and Fall Detection
Cons:
- The screen turns off, so you have to raise your wrist to see it
- It’s missing some of the more advanced health sensors (like ECG and blood oxygen)
- The design looks a bit older
Rating: 10/10
You get great fitness tracking on the Apple Watch SE 2022 (including a heart-rate monitor that can tell you about calories burned and, well, your heart rate).
And it uses the Rings game system that motivates you to close each circle daily (Move calories, Exercise minutes and hourly Stands).
If you’re looking at getting your first proper fitness tracker, the Apple Watch SE isn’t a bad way to go.
It’s even water-resistant, so you can track a swim with it.
The Watch SE also supports Apple Pay, so you can make purchases at checkouts – or use some public transport – without ever having to reach for your iPhone.
It’s generally hard to knock the Apple Watch SE.
Sure, it misses some of the bells and whistles seen on the Series 8.
But it’s also very capable for its low price, especially when you consider all of its health-tracking capabilities.
Plus, it looks great as a smartwatch, is highly customisable (digitally with faces, and physically with straps), and doesn’t get in the way.
When is Black Friday 2025?
Black Friday always falls on the day after Thanksgiving in the US – this means it kicks off on November 28 this year.
In recent years, the American shopping bonanza has become hugely popular around the world, especially in the UK.
Many UK and international retailers choose to release deals from the beginning of the month right up until the end of the sale.
That gives you an extended period of shopping before the festive season.
You can splash out on the Apple Watch of your dreams, or treat a loved one to a very special Christmas present.
Is Apple taking part in Black Friday this year?
Apple itself does not traditionally take part in Black Friday sales and maintains its characteristically high prices throughout November.
It does, however, generally run a voucher event at the same time as Black Friday.
What to expect from Apple’s Black Friday sale 2025
Several retailers that stock Apple Watches are expected to take part in the Black Friday event.
That means you shouldn’t struggle to find some high-tech wristwear at a bargain price this year.
Read on to find a full list of UK retailers worth checking out this Black Friday.
What was in Apple’s sale last year?
Shoppers snapped up several savings in 2024.
Here are just a few highlights from last year’s sale:
Buy an Apple Watch for less this Black Friday[/caption]
- Apple Watch Series 10, £379 (was £399) from Amazon – buy here
- Apple Watch Series 9, £299 (was £349) from Argos – buy here
- Apple Watch SE (2nd Gen), £240 (was £249) from AO – buy here
Not sure which smartwatch to buy? Our Apple Watch reviews offer tried-and-tested verdicts.
- Apple Watch Series 10 review
- Apple Watch Series 9 review
- Ultra 2 review
- Apple Watch SE review
When is Cyber Monday 2025 and is Apple taking part?
Cyber Monday takes place on December 1, 2025.
It always falls on the Monday following Black Friday, however, Apple rarely takes part.
But don’t worry, many other retailers do have deals running across the weekend until midnight on Cyber Monday.
It’s often the last chance shoppers have to snap up big discounts on coveted items before Christmas.
Some retailers even keep back their biggest discounts just for Cyber Monday.
Or, they might have some remaining sale stock, so they are happy to go even lower – that means there are some exciting deals right at the end.
However, a popular product like the Apple Watch might sell out fast, so waiting is a gamble.
How much does Apple’s shipping cost?
Apple offers free standard shipping on all online orders.
Scheduled delivery options may also be available.
When purchasing Apple products from other retailers, delivery costs will vary.
Does Apple offer any other discounts?
Although Apple itself may not offer huge deals during Black Friday, it does offer extra discounts to school and university students, as well as teaching staff, when using Apple’s education store.
Apple also boasts a trade-in programme, which allows shoppers to swap eligible Apple devices in exchange for credit or a gift card.
There, you can shop for several discounted items that have been tested and are backed by a one-year warranty.
Where to buy the Apple Watch on Black Friday
UK retailers
- Amazon
- AO
- Argos
- Currys
- John Lewis
- Very
US retailers
- Amazon
- Walmart
- Best Buy
More Apple Black Friday Deals
- All Apple Black Friday deals
- Apple Airpods Black Friday deals
- iPhone 12 Black Friday deals
- iPhone 11 Black Friday deals
- iPhone 13 Black Friday deals
- iPhone SE Black Friday deals
When does the Apple Watch sale start?
November 28 is the official date for your diary – that’s Black Friday in 2025.
You’ll see a massive influx of deals ahead of the busy sale day, and of course, during Black Friday itself, but you’ll also be competing with lots of other shoppers.
The best thing to do is research your purchase ahead of time.
Figure out which Apple Watch is right for you, and your preferences, such as style and colour.
Plus, make a note of the sale price at different retailers.
Then, come Black Friday, you can leap into action.
You should also watch out for early-bird deals from now on.
We’ll help you here by keeping track of them all, so do check back.
When does the Apple Watch sale end?
In theory, this massive sales weekend comes to an end on Cyber Monday.
That is December 1 this year.
It gives you four days of amazing deals, plus those early-bird offers ahead of time.
But, likewise, not all retailers confine themselves to Cyber Monday.
Some offer deals into late November and even into December.
It depends on what they’ve got left and how generous they’re feeling.
Does the Apple Watch track sleep?
Apple watches, including the Apple Watch Ultra 2, the Series 9, and the Series 10, come with the capability to track your sleep.
This means that you can wake up in the morning and monitor how much sleep you’ve had, as well as your sleep activity over the last 14 days.
You can also set sleep schedules and sleep goals.
Alternatively, the Series 3 comes with the capability to track sleep if installed with WatchOS 8 or later, but some reviewers have noticed that the battery life isn’t quite sufficient to properly support it.
If you’re used to using a Fitbit over an Apple Watch, check out our Fitbit Sense 2 vs Apple Watch 8 article to see how they match up against one another.
More of a Samsung user? We’ve compared the Apple Watch vs the Samsung watch too.
How much are Apple Watches?
Prices for the Apple Watch depend on which series you’re looking to buy.
Of course, newer generations will set you back more, whereas opting for something a few generations older will be more budget-friendly.
For example, if you’re looking to get the Apple Watch Series 10, you’ll be looking to spend around £399 for the aluminium version and £699 for the titanium variant.
In the US, the price points vary, so you’ll find the Apple Watch SE starting from $249, the Series 10 priced from $399, and the spec-heavy Ultra from $799.
Are Apple watches worth it?
Realistically, around £200 is a lot of money to pay for a watch (although, as we all know, prices for wristwear can get a lot higher).
However, Apple watches are much more than a gadget to tell the time.
You can track your fitness levels, pay for items, check texts, and more.
The functionality they provide and the way they integrate with other Apple products are bound to make your day-to-day life incrementally easier.
It’s hard to put a price on that.
