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Iconic sports trading card and memorabilia store sells for seven-figure deal to new owner who collected as a kid
AN ICONIC trading card store has been sold in a massive deal.
Bleeker Trading, a collectibles store with two locations in New York City, has changed owners.


Matt Winkelried, a man who checked out the store as a customer last year, now owns the store.
“I immediately fell in love with the vibe,” Winkelried told Front Office Sports.
“It made me feel comfortable getting back into a hobby I hadn’t been involved in for many years.”
Winkelried, 36, bought the company after investing in multiple different larger businesses like Twitch.
He bought Bleeker Trading from its founder, 43-year-old Mark Zablow.
“I was not looking to sell the business,” Zablow said.
The specifics of the deal haven’t been disclosed, but Front Office Sports reported it as a “seven-figure” deal.
Winkelried first joined Bleeker Trading as a retail associate and later took over as head of operations last May.
He saw a vision to take the business further, and was able to put together a good enough package to buy it from Zablow.
Zablow will remain with the company as an advisor.
Winkelried and Zablow both noted what they call a “collectibles district” in downtown Manhattan is growing in popularity.
Bleeker Trading is just blocks from Fanatics’ New York headquarters and other card shops have opened up nearby.
“If you look at Fairfax [in Los Angeles], the amount of sneaker stores next to each other didn’t hurt anybody. Collectors bring collectors,” Zablow said.
“We welcome more stores.”

Bleeker may even open more of their own stores in the future, but are focused on serving existing customers at the moment.
“There’s something at Bleecker for everybody,” Winkelried said.
“But the heart of it all is community.
“We’re not just a card shop… we’re a place for collectors and investors to feel at home.”