OCEAN Spray has launched new dried cranberry flavors nearly three decades after the beloved snack’s debut.
The company revealed on June 10 that its new Craisin flavors are Sour Blueberry Lemon and Chili Lime.
The beloved breakfast staple created these flavors to help the Craisin brand’s push to expand how foodies enjoy dried fruit[/caption]
Sour Blueberry Lemon includes lemon and blueberry notes described as a go-to for when ”taste buds need a wake-up call”.
Meanwhile, the Chili Lime flavor provides a sweet and spicy combo, or as Ocean Spray describes it – ”swicy”.
”Craisins have long been a pantry staple for toppings and mix-ins, but these new flavors are here to redefine how people snack,” said Kelvin Vuong, Head of US Foods and Snacking at Ocean Spray.
The beloved breakfast staple created these flavors to help the Craisin brand’s push to expand how foodies enjoy dried fruit.
They are currently available at retailers nationwide, including Walmart, for just $2.68 per bag.
In the past two years, Ocean Spray has also introduced limited-edition flavors, including S’mores, Blueberry Crisp, and Raspberry Cheesecake Dipped Cranberry Mix.
The brand fans a hint of what turned out to be the Chili Lime flavor earlier this month in an Instagram post.
A social media user mistakenly thought it was ”Ketchup & Mustard” or ”Salchicha”, but multiple foodies then correctly guessed the flavor and said it sounded ”so good”.
”Tried them at the convention. I couldn’t be more excited,” another Instagram user wrote about the new Craisin flavors.
”Sour blueberry lemon is definitely one tasty little pucker,” another Instagram user commented.
Besides the new flavors, Ocean Spray is introducing a refreshed look of its fan-favorite Infused with Cherry Craisins.
The new changes are part of the company’s ”Just Add Cran” campaign.
The marketing strategy aims to show foodies across the nation that good things will happen when they add tangy cranberry to their lives.
What is Walmart’s Scan and Go?
Walmart’s Scan and Go was made to save time for shoppers
Walmart’s Scan and Go system was created to help customers scan items as they shop, pay, and leave without waiting in long checkout lines.
The retailer describes the new system to be done in a few easy steps:
- Customers first need to have the Walmart app downloaded on their phones with their location access enabled.
- On the Store Mode landing page, shoppers must click the Scan and Go option.
- Customers can scan each item and place them in their carts as they shop.
- At the end, they’ll be prompted to view the cart to make sure the quantity on the app matches the ones in their carts.
- Shoppers will press “Check Out” and head to a self-checkout kiosk.
- They’ll be prompted to scan the provided QR code at the register and confirm their payment method.
- Once the transaction is complete, shoppers can leave the store without worry.
Ocean Spray plans to promote this campaign through digital advertising and influencer content online.
A company van will also set off on a cross-country trip in September to offer fans free Craisin samples – so make sure to keep your eyes peeled.
Founded in 1930 by three farmers looking to create Jellied Cranberry Sauce, Ocean Spray immediately attracted growers from Wisconsin, Washington, and Oregon.
The beloved company was ”changing the dried fruit game” by the 1990s by producing Craisins.
It also surpassed $1 billion in product sales.
It is currently one of the leading producers of cranberries and grows the fruit in other areas outside the US, such as France, Mexico, Chile, and Canada.
