A BELOVED coffee chain that customers have dubbed “cheaper than Starbucks” is set to open five new locations.
The company is expanding to multiple states across the US, and over 100 new locations are planned for this year alone.
The coffee chain Dutch Bros is making its biggest moves yet, as it looks to move into new territory.
Dutch Bros sells protein coffee, blended drinks, energy drinks, shakes, and muffin tops.
As of June this year, Dutch Bros has locations across 18 states in the US.
After opening its first franchise back in 2000, it has set its sights on a lofty target for the rest of the decade.
It seems to be off to a good start, as Dutch Bros finished the first quarter of 2025 with 30 new locations.
These can be found in states such as Alabama, Colorado and Texas.
By the end of 2025, Dutch Bros plans to add 160 locations around the country.
This move will see them entering five new states, including Indiana, Ohio, Louisiana, Georgia, and South Carolina.
It’s all building to the massive expectations Dutch Bros has placed on itself, with thousands of spots to be open in the coming years.
Chief executive officer Christine Barone told USA Today: “With a strong roadmap ahead, we are focused on our bold goal of reaching 2,029 shops in 2029.
“Led by field operations teams deeply rooted in our culture and supported by a leadership team with complementary skills and firsthand knowledge of scale, we are well positioned to deliver sustainable, long-term value.”
Dutch Bros did not confirm which cities in these states the new spots will be found in.
BRO LOVE
The expansion plans might sound bold, but there is a lot of love for Dutch Bros on social media.
Some have even gone as far as to say it’s better than Starbucks, one of the leaders in the coffee world.
With a strong roadmap ahead, we are focused on our bold goal of reaching 2,029 shops in 2029.
Christine Barone, CEO of Dutch Bros
One person wrote on Facebook: “FYI…Dutch Bros is better than Starbucks AND CHEAPER. So heavenly.”
There were plenty of comments to back this up, too.
A Dutch Bros supporter said: “Yessss! Rylan and I are addicted to Dutch bros since it opened here.
“They also have a ton of sugar free options that actually taste good!
“We also have a huge collection of stickers and merch. They do fun drops every month.”
While another enthusiastic customer added: “They are awesome about sugar free options.
“And every person working there that I’ve encountered, is so friendly.”
By the end of 2025, Dutch Bros plans to add 160 locations around the country[/caption]
