B&M has launched a bargain cabin bag that is suitable for all major airlines and “fits under plane seats perfectly”.
The retailer is now offering the underseat bag for just £7 making it a must-have for budget-conscious travellers.

With dimensions of 40 x 25 x 20cm, it comfortably meets the size limits for most budget airlines[/caption]
The deal has already caught the attention of keen-eyed shoppers across the UK.
One user posted on Facebook: “Cabin underseat bag £7 at B&M.”
One user commented: “These are perfect for Ryan Air,”
Another added: “Bought these last year, fit plenty in.”
And another shared: “I can’t wait to buy these.”
However, some were quick to offer a word of caution, with one user commenting: “Still check the airline you are travelling with and their underseat bag size.”
The bag in question is the Bordlite underseat cabin bag, which comes in either black or grey.
It’s ideal for weekend trips or quick getaways and is designed to hold all the essentials without the need for a larger suitcase.
With dimensions of 40 x 25 x 20cm, it comfortably meets the size limits for most budget airlines.
B&M writes in the product’s description: “Travel with convenience using this Under the Seat Handheld Bag,” and confirms it is “suitable for major airlines.”
It easily complies with Ryanair’s underseat baggage rules, which allow for bags up to 40 x 20 x 25cm, as well as EasyJet’s more generous 45 x 36 x 20cm policy.
That means you can take it on board without worrying about extra charges for overhead cabin space.
Many passengers are now turning to underseat bags as airlines continue to crack down on carry-on luggage and impose extra fees.
Having a compact, airline-friendly option like this makes travelling lighter and cheaper – and with B&M’s current offer, it’s more affordable than ever.
Other high street retailers are also getting in on the action.
Primark recently launched its own underseat cabin bag, which has become a big hit among travellers.
The bag measures 40 x 20 x 25cm once the wheels are removed, making it perfect for Ryanair flights. Its “easy click” wheels can be detached in seconds, making it both practical and compliant.
Holiday packing tips
Jemma Solomon, aka The Label Lady has got 5 packing tips to help you get organised for your next holiday.
1. Write a list
Think about all the essentials you need to take with you; suncream, medicine, a few games for the kids, beach towels, and write everything in one list, which you can tick off as you add it to your suitcase.
Or for complete ease, try Google’s AI app – Gemini – which will create a list for you and help you not over pack.
2. Involve your kids
Jemma said: “My girls are getting older, they’re 11 and nine, and they enjoy helping to pack. So I send them a list, and say ‘this is what you need’ and they follow the list.
“And then I give them a rucksack each – and say to them ‘you can have whatever you want in there as long as it’s not liquid’, and they can take that on the plane. And that’s their ‘home away from home’ items.”
3. Try a hack or two
She said: “I think they all work, but for different reasons – and you’ve just got to pick the right one for your trip.
“Rolling your clothes is really good to stop your clothes from getting creases. And if you’re trying to get a lot of items into your case, it’s a space saver.
“Packing cubes are great – for example, I’m going on holiday with my three kids and we’re all using the same suitcase for our clothes.
“These handy compartments let you separate your clothes, toiletries and tech into designated cubes, maximising luggage space by keeping your items compressed and neatly stacked.
“I love taking them abroad with the family and it means my kids can easily take charge of their own items once we’ve arrived.”
4. Decant beauty products
Do you really need to take full-size bottles of shampoo and conditioner with you? The beauty industry has evolved so much, you can now buy shampoo bars or sheets – which are much lighter and smaller.
Or, if you’ll be popping to the shops when you’re abroad, consider buying some items when you arrive.
5. Get organised before you come home
Jemma said: “When you repack on holiday [before coming home], the trick is to separate clean from dirty clothes.
“Also pack it in some form of order – so lights, darks, colours for items that need washing, or if you wash your clothes by person in the household, piles for each person.
“Then you can put it straight into the washing machine. Do it straight away, don’t leave it.”

The product comes in either black or grey[/caption]