USA Update

FOX is set to launch its direct-to-consumer streaming service.

Fox One will be available to customers on August 21, ahead of the NFL season.

Alamy

Fox is launching a direct-to-consumer streaming service[/caption]

Getty

NFL games will now be available to watch on Fox One[/caption]

The streaming service will cost $19.99 per month, but pay TV subscribers will get free access, according to CEO Lachlan Murdoch.

Fox One will house all of the Fox TV portfolio.

This means, live sports like NFL, MLB, and Nascar will appear on the service.

Starting on September 4, Fox One subscribers will be able to watch the network’s NFL games.

College football games will also be available on Fox One.

Fox owns the right to MLB postseason games as well, which will feature on the service.

What Fox One won’t have is exclusive and original content, according to Murdoch.

“It’s important to remember that our subscriber expectations or aspirations for Fox One are modest,” Murdoch said.

Much of the business plan surrounding Fox One is to not trample on the network’s pay TV subscriber base.

Murdoch said the streaming service would be “healthy and not a discounted price” when it was first announced.

That was in order to not cause customers to abandon their pay TV packages.

However, Fox will look to package Fox One with other streaming services.

Murdoch said the company is going to be careful in this pursuit as to not hurt the pay TV subscriber base.

“Sometimes those two things conflict with each other,” he said.

“So we want to be very targeted, but we also want to make it easy for our consumers and our viewers to gain our content, whether it’s in conjunction with other services or not.”

Fox isn’t alone in its jump to a direct-to-consumer streaming service.

ESPN will be joining the scene this fall.

Disney is releasing an app priced at $29.99 per month, and more info will probably come at its earnings report on Wednesday.

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