AMAZON has launched a new private label brand of food and household items which will help you stick to your budget.
The new program, named Amazon Grocery, will merge items previously sold as Amazon Fresh or Happy Belly, all under one name.
It will feature more than 1,000 new items including milk, olive oil, meat and seafood with many products under $5.
The move is being seen as a way for the e-commerce giant to take on Trader Joe’s and Aldi, which are both widely known for their own branded products.
Sky Canaves, principal analyst for retail firm eMarketer, told USA Today that the move fits into “this trend of retailers wanting to put their names front and center on their private label brands, because it can help build more brand affinity and more customer loyalty”.
Aldi recently announced a plan to put its name on nearly every product, while Walmart has also released its own private food labelled brand.
Costco’s own Kirkland Signature is so beloved, that super fans have even reported getting the brand tattooed on them in dedication.
Recent research from NielsenIQ found that 31% of 1,005 consumers surveyed in June this year said they were switching to private label products.
Experts say shoppers are turning to private labels in a bid to save money, with items often as much as 20% cheaper than branded products.
“When you are in a store and making that decision, seeing the much lower price can certainly generate a change in purchases and I think online that works as well,” Canaves told USA Today.
Private label groceries are very popular overseas in places like the UK and Germany.
For example, more than half of all grocery sales at huge foreign chains like Tesco, Sainsbury’s and Aldi are store brands.
In the US, this figure is much smaller and sales are dominated by large corporations like Kellogg’s and Kraft brands.
Announcing the move, Amazon vice president of worldwide grocery Jason Buechel said the new brand would help shoppers save money whilst not “compromising on taste”.
During a time when consumers are particularly price-conscious, Amazon Grocery delivers more than 1,000 quality items across all categories that don’t compromise on quality or taste
Jason Buechel
“From fresh food items to crave-worthy snacks and pantry essentials — all at low, competitive prices that help customers stretch their grocery budgets further.”
Some of the new products include refrigerated pizza dough, bottled water, fresh cinnamon rolls and lemonade.
The new products will also be available to order online, as the e-commerce giant seeks to expand its same day delivery services of fresh products to more parts of the US.
It’s not the first time Amazon launched a budget friendly grocery brand.
Last September, Amazon launched Amazon Saver, which was “focused on value”.
Amazon’s fresh offerings have struggled in recent years, with the brand confirming multiple closures of its locations selling perishable goods.
For example, two Amazon Fresh closures were announced in March this year, just three years after the stores first opened. The stores were located in Thousand Oaks, California and Masassas, Virginia.
At the time, an Amazon spokesperson said the decision followed “an assessment of our offering”.
More than 150 employees were affected by the closures.
A MAJOR off-price retailer is opening up 11 locations in October across several U.S. states.
Ollie’s Bargain Outlet, which has been said to be “stealing the throne” from Big Lots, announced the opening of more stores on its website.
Seven of these stores are opening in former Big Lots locations.
Ollie’s is a discount retailer that sells closeout merchandise and excess inventory across its over 600 locations.
The retailer sells discounted items like cookware, toys, games, electronics, flooring, houseware and food.
The chain already opened two stores on October 1 in Painted Post, New York and Mount Vernon, Illinois.
The next two stores are set to open on October 8 in Mountain Home, Arkansas and Shelbyville, Indiana.
Four stores are opening on October 9.
Two stores will hit Texas in the cities of Kerrville and New Braunfels.
Foley, Alabama and Washington, Missouri, will also see grand openings on October 9.
Ollie’s is opening up a location on October 15 inside an old Big Lots store in Fitchburg, Massachusetts.
A store will be hitting the Park Village shopping center in Beaver Dam, Wisconsin, on October 22.
The next day, the chain is set to open a store in the old Big Lots off Battlefield Parkway in Springfield, Missouri.
On October 30, Ollie’s is set to open two stores.
One store will open in Brunswick, Ohio, next to another discount retailer, Dollar Tree.
Cranston, Rhode Island will also see a store open its doors on October 30.
Each store opening announcement notes shoppers can save up to 70% off merchandise at the stores.
Ollie’s has long been scooping up Big Lots locations since the retailer filed for bankruptcy.
The Pennsylvania-based retailer acquired 18 former locations through bankruptcy auction in the first quarter of 2025.
The company went on to report a strong first quarter.
President and CEO Eric van der Valk said during an earnings call, “We believe we are well positioned to benefit and continue to serve our customers with amazing deals.”
Big Lots filed for bankruptcy in September 2024, entering a sale agreement with Nexus Capital Management LP, who agreed to acquire the company’s assets and business operations.
The bankruptcy came after the company struggled with high inflation and interest rates.
After Big Lots was sold to Gordon Brothers, hundreds of leases were put on sale in January 2025.
Amid the bankruptcy struggles, Big Lots was able to issue new waves of store openings in April. The retailer opened 219 locations between April and June,
THE Kansas City Chiefs have received a major boost despite concerns surrounding quarterback Patrick Mahomes.
It has been a slow start to the season for the Chiefs, but they look to make it three wins on the bounce against the Jacksonville Jaguars.
Quarterback Mahomes faces fresh uncertainty around his availability for Monday’s game.
The 30-year-old has been named on the Chiefs’ injury report ahead of their Week 5 game.
He had previously been suffering with a right wrist injury ahead of their game against the Baltimore Ravens.
However, he recovered in time to lead the Chiefs to a 37-20 home win.
Mahomes now faces a fresh setback as he is listed with a groin injury.
The quarterback is one of nine players listed on the Chiefs’ injury report.
Also named is 22-year-old wide receiver Xavier Worthy, who is nursing a dislocated shoulder.
Receiver Worthy has been highly praised by Mahomes as they look to continue their impressive partnership.
The Chiefs are yet to declare whether any of these players will be withdrawn from Monday’s game against the Jaguars.
But, they have delivered some good news.
Every one of the nine players named on the Chiefs’ injury report practiced yesterday.
This includes defensive end Mike Danna and cornerback Kristian Fulton, both 27.
They have been listed with quad and ankle injuries, respectively.
Fulton is the only player on the list to have played a limited role in their practice session.
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The rest battled through their injuries to play a full role and are expected to be available against the Jaguars.
Also named on the injury report is Marquise Brown, Charles Omenihu, JuJu Smith-Schuster, Jawaan Taylor and James Winchester.
Notably, Ashton Gillotte, 22, has been removed from the list after overcoming a questionable verdict to face the Ravens last week.
It is particularly good news for the Chiefs as Gardner Minshew, 29, is their only quarterback behind Mahomes in their 53-man roster.
Quarterback Mahomes has explained that the Chiefs have a special plan for today’s session.
They are set to celebrate the release of Taylor Swift’s The Life of a Showgirl by listening to the album during their practice.
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INDIANA Fever superstar Sophie Cunningham has slammed the WNBA over the fines they’ve given her.
In response to this, she has set up a fundraiser with a $1 million target to help her pay the fines.
Cunningham received multiple sanctions from the WNBA throughout the season.
The majority of these came from her comments against officials, both on social media and on her podcast.
So on Thursday, the guard jokingly set up a GoFundMe to pay for those fines.
She captioned the fundraiser, “This is more of a joke than anything.
“For fines only, or to a charity, or for a yacht. I don’t know.”
The initial target was set at $1 million, but it was reduced to $26,000 soon after.
An additional update followed this.
It read, “A yacht would be nice, but whatever we raise here will be going directly to Ronald McDonald House Charities.
“I’ll take care of my own fines. Y’all are the best.”
The 29-year-old was most recently fined for comments on her podcast, Show Me Something, about Paige Bueckers after the Indiana Fever played the Dallas Wings.
She claimed the referees were overly protective of the young star and were not giving equal calls to her teammates.
This was Cunningham’s third fine in quick succession.
She had previously been fined for implying referees were “stupid”.
Cunningham was recently ruled out of the season with a major knee injury.
And following this, her sister Lindsey used this as ammunition to slam the WNBA referees.
She wrote on X: “@WNBA, maybe you should focus less on fining players for commenting on your poor officiating and more about hiring officials that are able to call a consistent game and protect your athletes. Pathetic. Praying for you.”
It’s not just Cunningham who has called out the league, however.
Napheesa Collier, vice president of the players’ union, recently criticized WNBA commissioner Cathy Engelbert.
She said, “We have the best league in the world. We have the best fans in the world. But we have the worst leadership in the world.
“Year after year, the only thing that remains consistent is the lack of accountability from our leaders.”