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THE CEO of E.I.f. Beauty has defended the $1 price switch forced on customers.

The chief has claimed that shoppers have embraced the change, and said that the large majority are even positive about it.

e.l.f

E.I.f. Beauty’s CEO Tarang Amin (left) pictured with Hailey Bieber (right), following E.l.f.’s acquisition of Bieber’s rhode skincare brand earlier this year[/caption]

Stewart Williams - The Sun

E.I.f. Beauty’s CEO Tarang Amin has defended his company’s recent $1 price increase across its product line[/caption]

E.I.f. Beauty’s CEO Tarang Amin has defended his company’s recent $1 price increase across its product line.

He claims this has been done to compensate for President Donald Trump‘s tariff policies.

Amin has suggested that shoppers on the whole are not put off shopping due to the price rise.

In an interview with CNBC, Amin said: “We had about 98% positive sentiment from our consumers.

“Even after the price increase, 75% of our portfolio is $10 or less, so still a phenomenal value.”

This claim comes despite the fact that E.l.f. shares fell 9.48% in response to the company’s earnings report.

E.l.f. reported that its net income fell by 30% from last year, and has hit out at tariffs for being the reason why.

The company imports roughly 75% of its products from China

The added cost of importing from China has weighed down the business, it claims.

E.l.f. went as far as to withhold its full-year outlook due to the “wide range of potential outcomes related to tariffs.”

In the same interview, Amin stressed that E.l.f. Beauty has experienced significant growth internationally.

He continued: “International was the fastest-growing part of our business this past quarter, or, actually, the last few quarters.

“So, really, to be able to meet that demand, we’ll continue to diversify.”

E.l.f. has been connected to some famous faces in the past, like when it bought Hailey Bieber’s skincare brand, rhode, for a potential $1 billion this year.

TARIFF TALK

Back in February, Amin said he was “relieved” that a tariff on China would only be 10% – a fact that isn’t true today.

In a previous interview with the same outlet, Amin laid out the uncertainty that E.l.f. Beauty faced.

It also shined a light on how the company would react to the potential of higher tariffs.

He explained: “[It] seems like a weird thing to say, but we actually were somewhat relieved when it was only 10 points because at one time, the rhetoric was as high as 60% tariffs.

“We also want to play it out. There’s so much back and forth going on right now.

“If there was a higher level of tariff, we don’t want to announce our pricing actions until we know kind of where we feel it’s really going to settle out.

“The good thing, because we do have a long supply chain … we won’t face it this fiscal year.

“It won’t be until about, you know, well into our [fiscal year 2026] before we start seeing the value of that higher inventory.

“So we have time to really make sure we have the playbook.”

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E.l.f. reported that its net income fell by 30% from last year, and has hit out at tariffs for being the reason why[/caption]

Jimmy Fallon and Greg Gutfeld came together for a surprising collaboration where the television personalities reminisced on the first time they met.

The two hosts gathered on Fallon’s Tonight Show – an interesting pairing as both have talk shows on competing channels – as Gutfeld shared the embarrassing tale of the first time the two had met.

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Greg Gutfeld reminisced on the first time he and Jimmy Fallon met during an episode of The Tonight Show[/caption]

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He said that Jimmy Fallon went up to him like a “golden retriever”[/caption]

As he joined the stage, Fox News‘ Gutfeld gave Fallon a hug and said that it “brought back memories.”

“This is hilarious – we’ve met before,” Fallon said on air. 

“Yes, you have no memory of it… Which is understandable, because we were wasted,” Gutfeld said.

He then claimed that the two had met over a decade ago at an “illegal speakeasy” in Hell’s Kitchen, New York City, owned by a mutual friend.

“You’re not making this up. I totally know what you’re talking about,” Fallon quipped back.

“I think I remember bringing beer into the bar, and then him charging me for my own beer.”

The Fox News personality then said that as soon as Fallon saw him, he ran over.

“You run towards me, and you tackle me, like you’re a giant golden retriever,” he recounted as the crowd laughed.

“You’re like on top of me. And so we’re wrestling. We’re wrestling.”

“And then you change, and you start wrestling my buddy Andy, and you’re wrestling him. And you guys get on the ground. You guys are now on the ground wrestling.” 

Gutfeld then said that as he took out a cigarette, Fallon took it from him and crumpled it to the ground, saying: “These things will kill you.”

“Then I go: ‘Dude, I’m not rich. You’re rich.’ Cigarettes are expensive in New York City. I yell, and all of a sudden, your face changed,” he claimed.

“And you looked sad, and then you left.”

Fallon was looking to make amends, however, as just minutes later, he turned up with a new pack.

“I go, ‘That was really sweet. You want me to die,'” Gutfeld said as the audience laughed.

Fallon then confirmed the story, saying that all the details were true.

“It was all very good-natured, and it was a great memory,” Gutfeld said on the show.

“And I’m so glad I finally got to tell you!”

The rest of the episode featured Gutfeld talking about his Fox News show, “What Did I Miss?” and how he had gotten fired plenty of times before finally ending up at the channel.

“Congrats on the series being picked up another season, that’s a big deal,” Fallon told Gutfeld as the show concluded.

NBC

Jimmy Fallon congratulated the Fox News host on his show’s success[/caption]

ANOTHER popular gadget is destined for the scrapheap after Apple officially designated it “obsolete”.

It joins hundreds of products already on the list that are beyond repair.

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Apple gadgets that are obsolete can no longer get repairs[/caption]

Apple

Second-generation Apple Watch Series 1 models join the obsolete list[/caption]

Like any tech company, Apple routinely discontinues older devices and continues to offer software and servicing for a limited period after.

The firm has two key phases: vintage and obsolete.

An Apple gadget is classified as vintage when Apple stopped distributing it for sale more than five and less than seven years ago.

You can still get a repair sorted from authorised service providers during this period but there’s no guarantee as the parts become limited.

But when it steps into the obsolete stage you can’t get any repairs sorted at all.

A device is considered obsolete when Apple stopped distributing them for sale more than seven years ago.

As you would expect, with 49 years in the business, Apple has a lot of discontinued products now.

And there are a sizeable number of iPhones on the list dating back to the very first in 2007.

Of course, it includes other gizmos too, such as the Apple Watch.

And it’s a popular Apple Watch model that’s been bumped down to obsolete this week.

The second-generation Apple Watch Series 1 models released in 2016 have been added.

So if you own one, don’t count on any repairs – you’ll have to upgrade to a newer Apple Watch.

This means the full list of obsolete Apple Watch products is now:

• Apple Watch (1st generation), 38mm
• Apple Watch (1st generation), 42mm
• Apple Watch Edition (1st generation), 38 mm
• Apple Watch Edition (1st generation), 42 mm
• Apple Watch Hermes (1st generation), 38 mm
• Apple Watch Hermes (1st generation), 42 mm
• Apple Watch Series 1, Aluminium (2nd generation), 38 mm
• Apple Watch Series 1, Aluminium (2nd generation), 42 mm
• Apple Watch Series 2, Aluminium (2nd generation), 38 mm
• Apple Watch Series 2, Aluminium (2nd generation), 42 mm
• Apple Watch Series 2, Stainless Steel (2nd generation), 38 mm
• Apple Watch Series 2, Stainless Steel (2nd generation), 42 mm
• Apple Watch Sport (1st generation), 38 mm
• Apple Watch Sport (1st generation), 42 mm
• Apple Watch Stainless Steel (1st generation), 38 mm
• Apple Watch Stainless Steel (1st generation), 42 mm

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A COUPLE died when their car plunged 1,300ft off a cliff while they were having sex.

Adriana Machado Ribeiro, 42, and Marcone da Silva Cardoso, 26, had driven to a hang-gliding launch ramp after a party in Venda Nova do Imigrante, south-eastern Brazil.

Newsflash

Marcone da Silva Cardoso, 26, and Adriana Machado Ribeiro, 42, died when their car fell off a cliff[/caption]

Newsflash

Their car plunged 1,300ft into the brush below[/caption]

Newsflash

The scene where the tragedy happened[/caption]

After dropping home Marcone’s brother and his girlfriend on Sunday night, they decided to spend some more time in each other’s company.

The pair began being intimate – but then their movement caused the car to tip over the edge.

Cops think it fell at around 1am on Monday morning.

After about 100m — before the car hit the ground — the pair were thrown from the vehicle, likely after it struck a rock.

Their car carried on tumbling for another 300 metres before coming to rest, completely smashed up.

The couple were found naked, not far from the mangled wreckage

Police officer Alberto Roque Peres, who is leading the investigation, said there is no evidence of foul play so far.

He told local media: “There were no signs of violence at the scene or on the bodies, and the car’s handbrake was engaged.”

Investigators suspect the couple’s movements inside the parked vehicle caused it to shift and teeter over the cliff edge.

The car was found on private property at around 7am by a caretaker clearing the land.

The officer added: “Residents reported hearing a loud noise between 1:30am and 2am, but because it was dark and the vegetation was thick, no one saw anything at the time.”

Marcone’s body was discovered at the base of the cliff, while firefighters had to navigate steep terrain to recover Adriana’s.

The couple had been together for about six months.

Family and friends describe their relationship as healthy, with no reports of fights or violence.

Jam Press

Marcone da Silva Cardoso, whose brother the couple dropped off[/caption]

Jam Press

Adriana Machado Ribeiro leaves behind two children from a previous relationship[/caption]

Neither had a criminal record, according to police.

Marcone was originally from Belo Horizonte and had been living in Venda Nova do Imigrante for a short time, working as a machine operator.

Adriana was a local who had spent 16 years working at her mother’s bakery.

She leaves behind a son and a daughter from a previous relationship.

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