A DINER at Cracker Barrel has taken the chain to task over its skyrocketing prices.
The unhappy customer pointed out the chain’s breakfast prices, as well as the fact that it now serves alcohol.
Cracker Barrel is still being criticized after its rebrand efforts[/caption]
It comes just weeks after Cracker Barrel‘s controversial rebrand attempt that drew heat for going against its customer base.
On social media, a diner slammed Cracker Barrel for doing the same thing, losing sight of what their customers want.
They wrote on Facebook that all diners really want is an affordable breakfast, not cocktails and mimosas.
The post said: “The new Cracker Barrel breakfast menu looks like Waffle House.
“Prices have gone up dramatically. Serving alcohol shows they have lost touch with their customer base….. older folks.
“Most older folks won’t or can’t pay $13-15 for a basic breakfast,,, not including $3.50 for coffee, and they don’t want mimosas or cocktails.”
REBRAND FLOP
Cracker Barrel‘s recent attempt to rebrand saw the removal of its mascot, Uncle Herschel, from the logo.
At the time, this was not taken well by fans, who saw it as a step away from the simple and rustic feel that the brand was built on.
What replaced it was a far simpler version that many thought lacked the charm of the original.
Cracker Barrel has since had to come out and apologise for scrapping Uncle Herschel and retroactively go back on the decision.
In the comments of the Facebook post, this sentiment was shared.
One person scathed that when Cracker Barrel started serving alcohol, they knew something was wrong.
They said: “They lost me when they started serving alcohol. I knew that was the beginning of the end.”
The US Sun has reached out to Cracker Barrel for comment on this complaint, but did not hear back before publishing.
STATE OF THE CRACKER
The recent controversy surrounding the brand has forced Cracker Barrel to come out and clarify where it is going from here.
In an announcement called We Hear You, the company said that the logo would remain the same.
It also said that the decor that diners know will not be changed.
Only four of the over 600 Cracker Barrel locations had completed the necessary remodelling, as reported by The Wall Street Journal.
The remodeled versions mainly took away all of the antiques that could be found on the walls, and also changed the interior color to white.
In the announcement, the company also said that it would be taking customer feedback into account before considering its moves next year.
Julie Felss Masino, a chief executive at Cracker Barrel, did stress that the company had initially received positive feedback about its rebrand.
Cracker Barrel’s recent attempt to rebrand saw the removal of its mascot, Uncle Herschel, from the logo[/caption]
