DOLLAR Tree customers have been left confused after being unable to find popular hand sanitizers on shelves.
The sanitizers went viral over the past year at the low price of $1.25, but a recent change left some fearing they’d vanished for good.
Dollar Tree has made a shelf change recently (stock image)[/caption]
Shoppers had a tough time locating the B.Pure sanitizers (pictured)[/caption]
As it turns out, the B.Pure Watermelon and Cucumber Scented Moisturizing Hand Sanitizer Sprays had just been moved, not replaced, according to a post from Dollar Tree super fan, Dollie, on Facebook this month.
“HERE is why you can’t find the viral hand sanitizers at your Dollar Tree!!! They are up at the registers!” Dollie exclaimed.
“Make sure you’re checking each register when you checkout!”
A staffer at the discount chain also replied to the post detailing a reasoning for the shelf change, at least for their store.
“We put them by the registers because customers steal them,” they explained.
Several Dollar Tree shoppers were relieved to know they weren’t gone for good.
“I have a few from last time. I love them,” a longtime customer wrote.
“That’s where I found mine,” added another.
“I finally found seasonal scents to try. Scents are good. I hope they work,” wrote a third.
MIXED FEELINGS
Still, some other consumers argued that the B.Pure Watermelon and Cucumber Scented Moisturizing Hand Sanitizer Sprays weren’t worth the money.
“It’s hand sanitizer lol these really that great?” someone asked.
“Viral for a no reason. These are nasty,” another added.
With over 138 reviews on Dollar Tree’s website, the sanitizer sprays have earned a 3.7 out of five-star rating.
Many have praised them as “smelling amazing” and being a “great” find for the $1.25 price point.
Dollar Tree pricing
Despite the name of the store, Dollar Tree recently added items that cost more than $1 to its inventory.
Most items at the store cost no more than $1.25, but items in the Dollar Tree Plus section cost up to $5.
Dollar Tree introduced Plus aisles to 100 locations in 2019 as part of an effort to diversify its products.
By 2022, Dollar Tree had added the items to over 1,500 locations.
“We believe testing additional price points above $1 for Dollar Tree products will enable us over time to expand our assortments, introduce new products and meet more of our customers’ everyday needs,” president and CEO Michael Witynski said in a statement.
“Our brand promise is that customers get great value for what they spend at Dollar Tree. We will continue to be fiercely protective of that promise, regardless of the price point.”
They also sell out fast, and are currently out of stock on Dollar Tree’s website — but some of the chain’s over 8,900 locations nationwide may still have the sanitizers in-store while supplies last.
PRICING PAINS?
Dollar Tree also confirmed recently that at least 585 of its locations were converted to “3.0” stores, as part of its three-tired pricing model.
Pricing model changes began in 2019 when the base price for merchandise was increased to $1.25 from one dollar.
Dollar Tree Plus sections were also introduced in stores, which featured $3 and $5 items.
Today, there’s Dollar Tree 1.0, 2.0, and 3.0 stores with 1.0 stores having 95% of the merchandise priced at $1.25.
With 2.0 stores, there are more of the multi-price sections, and the 4.0 stores have predominantly multi-price assortments from $1.25 up to $7.
Dollar Tree is still on track to reach a previously stated goal of 5,200 locations with the 3.0 structure by the end of the year.
Three restocked dupes for $1.25 are also flying off the shelves at the discount chain.
Disney fans are even scooping up four themed kitchen buys for cheap.
