FORD’S CEO is trying to make waves in the auto industry with a new off-roading super car.
But the price range may make buyers grimace.
The Ford Bronco has become a favorite amongst car enthusiasts[/caption]
Farley announced the plans in a podcast with Bloomberg[/caption]
Farley said on the show that he wants to win one of the world’s most difficult competitions for endurance[/caption]
Jim Farley said that he’s thinking about the company‘s next move, which could be a super vehicle for any terrain.
The CEO spoke on Bloomberg’s Hot Pursuit podcast about the idea.
“No one’s ever built a supercar for gravel, high-speed sand, dirt,” he said on the show.
“I’m thinking really deeply about it, and usually that turns into something.”
Farley said he wanted the high-performance vehicle that could be in the Dakar Rally, a Saudi Arabia race.
The annual competition goes across intense terrain in an effort to test vehicle endurance.
The new supercar would be a follow up to their newest high-performance sports vehicle, the Mustang GTD.
The newest Mustang has a staggering price tag of $325,00, with production limited to 300 cars.
“I want to win Dakar way more than Formula One,” he told Bloomberg.
The new car concept would be “a 1000-horsepower, partially electric, totally digitally enabled.”
Farley said that he’s been pushing engineers to come up with something that could handle rugged off-roading.
He predicted the car would have a price range of $300,000.
“That would be a great direction for our company,” he told the podcast.
“These Raptor people are telling us something.”
Ford’s Raptor has become a favorite amongst the company due to its high performance.
“They’re not stupid. They’re really smart people,” he said of its fans.
“They spent $120,000 on an 800-horsepower pickup truck.”
He said that he was looking to make a car that could handle anything.
“I want us to build a vehicle so that all people could experience what it’s like to have the joy of driving: no matter what is in front of you.”
The price range of the new vehicle would be in the $300,000 range[/caption]
