GUY Fieri sparked mass confusion after announcing a new lip gloss collaboration with a major beauty brand.
The Emmy-winning TV host is known for fronting a number of series across the Food Network.
Guy Fieri has launched a new business venture away from a conventional kitchen[/caption]
He’s collaborated with Revlon to create a new beauty product[/caption]
He will launch a food inspired lip gloss in time for National Chicken Wing Day[/caption]
Guy, 57, previously co-owned three restaurants located in California, but now he’s launched a new venture.
He’s teamed up with cosmetic brand Revlon, as National Lipstick Day and National Chicken Wing Day occur on the very same day.
As such he’s worked with the company to launch a very special food-themed beauty product.
The cosmetics company took to its Instagram profile with a commercial of the star launching the new lip gloss that’s inspired by his famous buffalo sauce.
In the clip, he said: “So in honour of National Chicken Wing Day, and, by the way, also National Lipstick Day.
“We’re not cooking up burgers or trashcan nachos, nope. They’ve had their time. Today I’ve got a sizzling hot game changer in store for you.”
He was seen flipping both BBQ wings and multiple lipstick sticks in different stainless steel kitchen bowls.
The star continued: “That’s right, I’ve said Revlon. This baby’s smoking!”
“Saucy, glossy, goodness, it looks so good you will want to eat it. But please don’t.
“It might not be spicy, but it will sure make you LOOK hot. You gotta get this right off the grill and shade your lips ASAP.”
As he left fans salivating in the kitchen with all of his cooking antics, Guy added: “The juiciest collab of all time.”
The caption of the post officially launched the product as it read: “WELCOME TO FLAVORTOWN.
“July 29th this year hits different when it’s both National Lipstick Day and National Chicken Wing Day.
“So we decided to cook up something to celebrate with the Mayor of Flavortown himself, @guyfieri.
It might not be spicy, but it will sure make you LOOK hot.
Guy Fieri
“Say hello to FLAVORTOWN — a limited-edition Super Lustrous Glass Shine Balm inspired by Guy’s legendary OG Buffalo sauce.
“It’s saucy, glossy, and comes with a custom sticker pack so you can bring the flavour your way.”
One fan gushed: “The collab of the century that no one knew we needed but absolutely did,” alongside three fire emojis.
A second stated: “I am all for this !!! Need them all
What the hell is going on and why do I NEED IT
This is literally SO COOL REVLON, you COOKED…. literally
However, other fans seemed to be disgusted as they labelled the collaboration as ‘ridiculous.’
Another shocked user wrote: “Excuse me.”
While someone else said: “Oh Lord….that’s nuts.”
“I’m kinda disappointed. With such a ridiculous collab, they should have gone all in,” fumed a seventh fan.
As an eighth added: “This is awful.”
The lipstick is also inspired by his famous Buffalo BBQ sauce[/caption]
The brand posted a new commercial trailer for the product[/caption]
