KRAFT Heinz has made a major bottle change, it’s first in 14 years as it tries to copy maple syrup.
The food company confirmed the move in June, which encourages customers to use a beloved condiment for a surprising daily meal.
Heinz Tomato Ketchup is getting a change this year (stock image)[/caption]
Breakfast fanatics are thrilled about the move (stock image)[/caption]
Some bottles will now be called Breakfast Ketchup for a limited time[/caption]
Heinz Ketchup is about 150 years old, first introduced in 1876 by what was the F&J Heinz Company at the time.
Over the years, Americans have paired it with hot dogs, burgers, french fries, chicken nuggets, and more.
Some have also used it to add a bit of flavor to scrambled eggs, typically a breakfast food, and now Kraft Heinz is leaning into that notion, re-branding some of its tomato ketchup bottles as “breakfast ketchup,” per a news release.
The Heinz breakfast ketchup, which contains the same exact recipe as Heinz tomato ketchup, will come in glass maple-syrup style bottles.
Except, consumers won’t be able to buy them off of the shelves at their nearest retailer.
Labels will instead be changed on the classic bottles at around 100 Waffle House locations nationwide, and the limited-edition syrup bottles will appear in only 50 spots across Chicago, Florida, Dallas, Los Angeles, and New York, per Fox Business.
It’s unclear if the glass bottles will ever be available for purchase in store, or how long they’ll be around for at Waffle House.
The US Sun has contacted Kraft Heinz for more details.
STRONG STANCE
“HEINZ Breakfast Ketchup is the same HEINZ Ketchup that you know and love, reframed as an official breakfast condiment,” a page on the Heinz website reads.
“We know there are people out there who don’t believe in ketchup touching their eggs and bacon, but our stance is clear: Ketchup Is For Breakfast.”
There’s also signs marketing a similar message in subway stations throughout New York City, according to what Jamie Mack, associate brand communications director for Heinz, told Fox Business recently.
Mack explained that it will “educate the haters” as to why ketchup is “perfect for any breakfast bite.”
He added that it would “evoke curiosity for anyone who hasn’t considered the combination.”
There is significant debate among diners about whether or not ketchup should be a breakfast staple.
Popular Heinz Condiments
Kraft Heinz offers several popular condiments under the Heinz label for American consumers. A few notables are listed below:
- Heinz Tomato Ketchup
- Heinz Yellow Mustard
- Heinz HomeStyle Gravy
- Heinz Original BBQ Sauce
- Heinz Dill Relish
- Heinz Sweet Relish
- Heinz Buffalo & Ranch Sauce
- Heinz Chili Sauce
- Heinz Hot 57 Sauce
Credit: Heinz
CONTROVERSY CONTINUES
Some are all for it.
“Give me a six-pack of these (ketchup bottles) with two eggs scrambled, thank you,” an excited consumer commented on Heinz Instagram reel about the limited-edition bottles.
“I’ve never related more to anything in my life,” someone else added.
A third wrote: “I, too, put ketchup on my eggs.”
Others argued strongly for the opposition.
“Ketchup belongs nowhere near a breakfast table. Salt and pepper only,” a frustrated diner wrote in a Facebook thread.
“Not a fan of Ketchup for breakfast,” another wrote.
“I do NOT want ketchup on anything breakfast,” a third commented.
Heinz also made waves after it rolled out a game-changing switch in March as a “new way” to enjoy a cult classic.
Burger King also added a “Big Dip” tub of a beloved dressing in October to be paired with its Whoppers.
