On September 16, during the 22nd China-ASEAN Expo, the intelligent Silk Road connecting voices to the world, the iFLYTEK Smart Media International Forum was successfully held in Nanning City, Guangxi Zhuang Autonomous Region.
This forum focused on the long-standing core pain points of content export: cost, efficiency, and localisation. And, for the first time, it systematically provided a standardised and replicable solution based on technological products.
As the core highlight of the forum, Spark Sonus, with its mature AI audio and video translation capabilities, is helping many enterprises transform uncertain explorations of overseas markets into a clearly visible path of scalable growth.
The predicament of going overseas
Put simply, it’s high costs, low efficiency, and insurmountable cultural barriers.
For any cultural media company, MCN institution, or platform seeking to expand into the global market, the traditional content localisation has long been a nightmare.
Prohibitive translation costs, production cycles stretching from weeks to months, and cultural mismatches causing a “culture clash” are like three immovable mountains that hinder the global flow of quality content.
One representative of a content-exporting enterprise at the forum echoed the common pain across the industry. This “huge mismatch between input and output,” as the representative puts it, deters many enterprises from even attempting to go overseas.
“We once invested enormous effort to bring a short drama to the Southeast Asian market, but due to stiff translation and awkward dubbing, it failed to resonate emotionally with the audience, producing little effect.”
Spark Sonus’s ‘Technology at the Helm’
At the forum, iFLYTEK presented its breakthrough solution, ‘Spark Sonus – AI Video Translation,’ a fully integrated creation platform covering AI translation, AI dubbing, subtitle generation, background music, one-click synchronisation of dubbing speed, and more. Its goal is to minimise uncontrollable factors in the content export process.
According to reports, Spark Sonus focuses on solving pain points in three key dimensions: efficiency, localisation, and multimedia formats. It shortens video translation and dubbing processes to mere hours, greatly reducing costs.
For content-exporting enterprises, this means a revolution in efficiency and significant cost reduction. With AI capabilities, they can cut localisation time to hours, keep pace with global hot trends, and achieve rapid iteration and mass release of content, capturing fleeting traffic opportunities.
Efficiency gains also lower traditional dubbing costs, freeing human resources from tedious first translations and proofreading.
For localisation, Spark Sonus goes beyond language conversion to achieve cultural translation. Supporting 17 languages with a recognition accuracy of 97.5%, and mutual translation between Chinese and 16 languages, the translation is more localised.
It can intelligently process idioms, slang, and Internet memes, ensuring translations are not just correct but also authentic, enabling productions that resonate with local audiences as true “local hits.”
In addition, the Spark Sonus platform covers nearly all video forms, including short videos, documentaries, films, TV dramas, and news content. This is the multi-format feature.
Whether it is a new blogger eager to release content quickly, a platform handling short videos in bulk, or an institution preparing a blockbuster for global release, Spark Sonus can provide customised solutions.
A success case
Previously, Spark Sonus collaborated with the FánHuā Chinese Film Festival in Italy, providing translation and dubbing for multiple films, including A Short Story and Wind. It preserved the directors’ artistic intent and emotional power to the maximum extent, achieving cross-cultural transmission with faithfulness, expressiveness, and elegance.
This enabled outstanding Chinese cultural works to break the limits of time and language, presenting themselves to global audiences quickly and more authentically, allowing overseas audiences to appreciate and understand the charm of Chinese storytelling. This case has become a clear and replicable success model for the industry.
At the forum, a short drama jointly produced by iFLYTEK and Maiya also vividly and interestingly showcased more features of Spark Sonus. The demonstration allowed participants to experience firsthand the efficiency, precision, and ease of use of Spark Sonus-AI audio and video translation.
Drawing a new picture for content export
The ultimate purpose of this forum was not just to showcase a product, but to draw up a future blueprint for a scalable methodology for overseas expansion. The vision of Spark Sonus is to become the infrastructure factory for global content creators and enterprises.
With its open platform capabilities, it allows any enterprise to enjoy the dividends of top-tier AI video translation technology at extremely low thresholds.
Wang Wei, Vice President of iFLYTEK and General Manager of iFLYREC, stated at the forum…
“We look forward to working with more partners to explore the path of AI+ media integration. Whether it’s co-developing domain-specific large models, building regional digital content hubs, or cultivating interdisciplinary talent proficient in both technology and culture, the deep collaboration of the entire industry chain is essential.
“In this process, iFLYTEK is willing to leverage its strengths in voice interaction and knowledge graphs to provide standardised interfaces and customised solutions, lowering the entry barriers for small and medium-sized institutions.”
The success of the iFLYTEK Smart Media International Forum marks the content export industry’s shift from the “slash-and-burn” era to an era of “refined operation.” With verifiable case studies, clear data metrics, and a well-defined technological roadmap, Spark Sonus offers content-exporting enterprises a “golden key” to breakthrough.
For all enterprises seeking growth in global markets, especially in Southeast Asia, embracing a verified technological solution may be the wisest business choice of this era rather than continuing to struggle with high costs and uncertain outcomes.
Press Release
The story How Spark Sonus uses AI video translation to help enterprises create ‘local hits’ as seen on Thaiger News.
