A POPULAR meal-kit company has teamed up with another cult-favorite brand to roll out your next ultimate summer obsession in the form of a limited-edition bundle.
The S’mores on Fire Bundle, inspired by nostalgic campfire flavors, is the perfect treat to enjoy with family and friends this summer – but you’ll need to act fast to get your hands on one.
S’mores are a fan-favorite campfire treat, thought to be invented in 1927[/caption]
Two popular companies have teamed up to launch the S’mores on Fire Bundle[/caption]
Summer is in full swing, and HelloFresh – the world’s leading meal kit company – has teamed up with Mike’s Hot Honey to welcome the season with an irresistible treat.
The duo are launching a limited-edition S’mores on Fire Bundle that the companies have dubbed “your ultimate summer obsession” – a curated collection of sweet, spicy, and salty snacks.
The kit includes everything you need to whip up Fully Loaded Hot Honey S’mores Nachos and Fire & Iced Hot Chocolate, whether you choose to go old school and make it on the campfire or instead opt to indulge in your kitchen.
Fans will also receive some retro campfire essentials, including a cocktail shaker, two 16-ounce steel mugs, and a hot pad.
“Forget everything you thought you knew about s’mores,” said Michelle Doll Olson, senior manager of culinary development of HelloFresh, in a press release.
“We’re so excited to team up with Mike’s Hot Honey to bring consumers a bold ‘swicy’ adventure where the comforting sweetness of classic s’mores collides head-on with a fiery honey drizzle, perfectly complemented by our refreshing shaken iced hot chocolate.
“Prepare for an unexpected experience – this is your new summer obsession.”
The new bundle is part of HelloFresh’s limited-time Camp Fresh menu, filled with 15 seasonal recipes inspired by the “bold, smoky-sweet flavors of the great outdoors.”
Foodies can bring the campfire vibes to their kitchens or backyards starting on Monday, June 23, at 9 am ET when the S’mores on Fire Bundle drops on www.HelloFreshSmores.com.
The kit will be available on a first-come first-served basis to both HelloFresh customers and non-subscribers.
Subscribers will also be able to add the bundle to their weekly order via the HelloFresh Market while supplies last.
S’MORE MAGIC
The first known recipe for s’mores appeared in the 1927 Girl Scout guidebook, Tramping and Trailing with the Girl Scouts.
The recipe was credited to troop leader Loretta Scott Crew, who originally called the dessert “Some More.”
Inspired by the campfire classic, the S’mores on Fire Bundle offers a new take on the sweet treat with a fiery twist.
S’mores on Fire Bundle
The S’mores on Fire Bundle comes with a variety of sweet, spicy, and salty snacks for you to whip up your Fully-Loaded Hot Honey S’mores Nachos. You can choose from the following ingredients to make your perfect bite:
- Graham crackers
- Marshmallows
- Chocolate chips
- Mike’s Hot Honey
- Utz Potato Chips Mike’s Hot Honey
- Utz Mixed Minis Pretzels Mike’s Hot Honey
- Blue Diamond Mike’s Hot Honey Flavored Almonds
- Tillamook Country Smoker Beef Sticks infused with Mike’s Hot Honey
- Bush’s Hot Honey Grillin’ Beans made with Mike’s Hot Honey
The inclusion of Mike’s Hot Honey in the partnership – America’s original and leading brand of hot honey – brings just the right amount of heat and sweet to the bundle.
“Everyone loves a good s’more and now that drizzle of sweet heat transforms the classic summer treat into something totally new and unforgettable,” said Mike Kurtz, Founder of Mike’s Hot Honey.
The bundle makes for the perfect “swicy” treat.
The term swicy, a play on the words “sweet” and “spicy,” was coined on TikTok in 2023.
Launched in 2010, Mike’s Hot Honey played a major role in bringing the sweet and spicy pairing into the mainstream.
It has since spiked in popularity among consumers, especially Gen Z and Millennials, and among restaurants.
For example, TGI Fridays plotted a menu revamp following its bankruptcy, with swicy menu items inspired by the trend.
Last year, Cracker Barrel launched six new items for its summer menu and executives promised a new take on the “swicy trend.”
