JAW-DROPPING footage shows crowds join a ginormous queue to get their hands on the viral Labubu dolls from a new Pop Mart store in Berlin.
The bizarre furry figurines – made popular by the Chinese toy company – have caused shoppers to go into a frenzy in recent months.
Crowds joined a massive queue to grab the viral Labubu dolls[/caption]
People line up for the opening of Germany’s first shop for Labubu plush dolls[/caption]
The queue extends all the way around a block[/caption]
Custormers walk around plush figures and toys on display in the first Pop Mart store selling Labubu toys in Berlin[/caption]
With their bunny ears and creepy smiles, Labubu dolls have surged in popularity since being spotted on the bags of celebrities including Rihanna, Kim Kardashian, Olivia Attwood and Gemma Collins – and even David Beckham.
The doll hype has since reached a global scale, with footage showing an hours-long, snaking queue in Berlin.
One video captures crowds desperate to get their hands on the viral furry figurines waiting in what initially looks to be a never-ending line.
The queue extends all the way around a block, and just when you think it’s over, it snakes down another street before stretching around another building.
Some people are even seen sitting down or lounging up against the metal barriers, presumably because they had been waiting for a long period of time to get their hands on the dolls.
The caption on the video jokes: “This ain’t a concert… It’s Labubu in Berlin.”
A brand new Pop Mart has just opened in the German city, attracting Labubu fans to the store.
The Chinese toy company’s popularity has soared, with the retailer even surpassing Russian energy giant Gazprom in market value.
The fluffy Labubu figurines have large, toothy smiles and claw-like feet.
Created by Hong Kong-born artist Kasing Lung, the vinyl figures are sold in £17.50 “blind boxes”.
And this appears to be part of the appeal, as fans have no idea which version they are getting – therefore making them a collectable.
CELEB APPEAL
Former England footy captain David Beckham revealed that his daughter Harper, 13, had bought him one, showing off a snap of a rare “secret” edition character.
Kim Kardashian posted a shot of her collection, while former Love Island star Olivia went further by having a Labubu-themed birthday party.
Rihanna was also pictured sporting one on a Louis Vuitton handbag in LA.
The brand made its debut in 2015, but skyrocketed in global popularity after hitting Pop Mart shelves in 2019.
The first three months of 2025 were wildly successful for the brand, with Brits searching high and low to nab one of the quirky figurines.
Since opening stores in London and Manchester over the last 12 months, Labubu dolls have become cult collectibles among grown British women.
What are Labubu dolls and why have they gone viral?
LABUBU is a brand of plushies designed by Hong Kong-born artist Kasing Lung and loved by celebrities like Olivia Attwood, Dua Lipa and Rihanna.
The brand made its debut in 2015, but skyrocketed in global popularity after hitting Pop Mart shelves in 2019.
Pop Mart is a Chinese toy retailer, known for its collectible designer models that are often sold in a blind box format, meaning you don’t know what you’ve got until you’ve opened it.
After mammoth success overseas, the Labubu craze has now made its way to the UK.
The first three months of 2025 were wildly successful for the brand, with Brits searching high and low to nab one of the quirky figurines.
Since opening stores in London and Manchester over the last 12 months, Labubu dolls have become cult collectibles among grown British women.
Labubus come in an array of vibrant colours, unique shapes and various sizes, spanning from plush toys to striking vinyl figures.
They come as little toys you can hook on your handbag, as well as mega-sized figures and quirky home decorations.
People queue in the first Pop Mart store selling Labubu toys in Berlin[/caption]
Rihanna was pictured sporting a Lububu doll on a Louis Vuitton handbag in LA[/caption]
Dua Lipa is among many stars showing off strange fluffy creatures on keychains[/caption]
