KFC admits ‘it’s behind’ rivals in battle of chicken chains & offers free food in new comeback bid

KFC bosses have admitted it’s behind its rivals and is trying to woo fast-food lovers by rolling out a new promo.

Bosses have launched a new deal, but not all customers will benefit from it.

KFC

Catherine Tan Gillespie, the president of KFC US, has revealed how the brand is launching its comeback[/caption]

AP

KFC sales dipped last year but bosses are handing out buckets of free chicken to select customers[/caption]

Hungry diners will be able to get their hands on a free bucket of fried chicken when they spend $15.

The offer is only for customers who have subscribed to KFC’s in-house rewards program.

Bosses have claimed the iconic restaurant brand is entering its so-called comeback era. 

The deal was launched after it emerged KFC was lagging behind its competitors.

Stats revealed that KFC was behind brands such as Chick-fil-A, Raising Cane’s, and Popeyes when it comes to diners’ spending figures, as reported by Restaurant Dive.

KFC’s sales totaled $4.34 billion in 2024 – a dip of 4%.

Catherine Tan-Gillespie said she’s aware of the numbers.

“We’re well aware of the latest fried chicken rankings and I’m fired up to launch a bold Kentucky Fried Comeback and remind America exactly who we are,” she said.

“If people can give their ex a million second chances, I hope our fans can give us one.”

While, brands such as Raising Cane’s and Popeye’s saw an uptick in sales.

Raising Cane’s launched a partnership with Post Malone and one restaurant in Midvale, Utah, was designed by the rapper.

Post Malone also featured on a Raising Cane’s collector cup. 

Last October, Wingstop was named as the official chicken partner of the NBA.

The brand has more than 2,350 restaurants across the US. 

Wingstop chiefs said the brand is in a “category of one” after announcing the deal.

But, Chick-fil-A bosses reported $22 billion in sales in 2024.

In September, execs confirmed restaurants would be coming to Leeds, Liverpool and London in England.

A Chick-fil-A establishment is also set to open in Belfast, Northern Ireland.

Chick-fil-A was named the third best fast-food chain in 2024, according to a survey conducted by USA Today.

KFC ranked in second place but was still behind Del Taco.

Free buckets of chicken is not the only item KFC bosses are offering. 

Chiefs have rolled out new menu items, including fried pickles and the brand’s signature Comeback sauce.