THE NFL may be America’s game, but a flashy new truck celebrating the league is being launched thousands of miles away and it won’t be coming to US showrooms.
Ram has unveiled a special NFL edition of its stylish truck.
But the Rampage midsize pickup is exclusively for the Brazilian market, marking its partnership with the league for the 2025/26 season.
Only 300 units are being made, and every single one will stay in South America.
Luxury upgrade
The Rampage NFL edition is based on the R/T trim and comes loaded with luxury touches like a leather instrument panel, microfibre and leather seating, and full-time four-wheel drive with a low-speed transfer case.
Designers have also given it sportier styling, including a dual exhaust with black chrome tips poking out of a cut-out bumper.
What makes this version stand out, though, are the NFL logos plastered across the truck.
Decals decorate the hood and bedsides, full-color badges sit proudly on the doors, and inside, the league’s emblem is stitched into red-accented bucket seats.
Even the pedals get a bright finish to add to its sporty flare.
The special edition is a bold move by Ram to capitalize on the growing popularity of American football in Brazil.
The Rampage itself has been a hit since its debut two years ago, winning 25 awards and cementing its place as one of the country’s hottest midsize pickups.
For fans in the US, the news is a bit of a tease.
Ram is a familiar advertiser during NFL games, including the Super Bowl, and has previously partnered with the Los Angeles Rams.
But here, the league keeps a tight grip on branding, making a US-market Rampage NFL edition unlikely.
The Rampage is also unique to Brazil, as it’s the first Ram model designed and built entirely in the country.
That means American truck buyers can only look on from afar while Brazilian fans get the limited-edition bragging rights.
Not the first tease
It’s the second blow for pick-up enthusiasts in as many days.
Ford also announced the Ranger MS-RT PHEV, a sporty lowered and widened version of the truck for Europe, another model that won’t cross the Atlantic.
