Full shopping cart in supermarket aisle[/caption]
A MAJOR British supermarket is slashing its prices in its stores and online, giving customers major savings on its most popular items.
The retailer has added 80 grocery staples to its well-loved Aldi Price Match in a bid to match the discount retailer.
The supermarket giant launches bold strategy to match Aldi[/caption]
The retailer has included 80 grocery staples in its recent price drop[/caption]
Tesco has included a wide range of products as part of the new programme including many its private label items.
The price of Tesco hummus pots has dropped to 99p alongside many other summer essentials such as fresh produce, like iceberg lettuce for 64p, baby tomatoes lowered to 78p and onions reduced to 35p.
Frozen goods have also had the same treatment, with fish and steak included in the programme.
But customers, who will be wanting something to keep cool over a hot summer, will be pleased to know that a three-pack of milk chocolate ice creams is now only £1.39, and a 4-pack of strawberry and vanilla ice cream will cost only £1.25.
Inflation continues to affect food prices as rates increased to 4.4% in May, according to the Office for National Statistics (ONS)[/caption]
Tesco chief commercial officer Ashwin Prasad said: “We are absolutely committed to providing great value for Tesco customers, and we have carefully chosen more than 80 additional products to add to our Aldi Price Match scheme.
“We have added many customer favourites, including our Tesco own-brand hummus pots and baby plum tomatoes, giving customers the assurance that they are getting great prices on some of our most popular products.”
The huge price cut extends to non-food items too, including exclusive brands like baby and toddler essentials, Fred & Flo.
Tesco have announced this bold move following a strong first quarter, which saw sales go up by 5.9%.
And yet, the price drop also coincides with the announcement that the rate of food price inflation rose to 4.4% in May, an increase from 3.4% in April, according to the Office for National Statistics (ONS).
As a result, the rising cost of essentials like food puts those on lower incomes under particular pressure to make ends meet.
Examples of products added to Aldi Price Match
While the programme includes 80 products, here are some of the price drops customers can expect.
- Tesco Houmous (200g) 99p
- Tesco Iceberg Lettuce (200g) 64p
- Tesco Baby Plum Tomatoes (300g) 78p
- Tesco 2 Steak Slices (300g) £1.75
- Tesco Red Onions (3 pack) 95p
- Tesco Lightly Salted Tortilla Chips (200g) 89p
- Tesco 2 Breaded Chunky Cod Fillets (350g) £3.49
- Tesco Deep Pan Cheese Pizza (386g) £1.35
- Fred & Flo Easy Fit Pants Size 4 (42 pack) £3.56
- Fred & Flo Baby Shampoo (500ml) 82p
- Tesco Milk Chocolate Ice Creams (3 pack) £1.39
- Tesco Strawberry and Vanilla Ice Creams (4 pack) £1.25
Tesco’s Clubcard membership offers exclusive discounts on over 1000 products[/caption]
What’s more, Tesco has more than 1,000 prices fixed included in its Low Everyday Prices deals and 9,000 Clubcard Price deals on offer to members each week.
This new batch of lower-priced products comes after the retailers removed over 100 items from the programme in February.
What is price matching?
Since the cost of living crisis has put more and more pressure on consumers, price matching has become common place amongst the ‘Big Four’ supermarkets.
For Tesco, the Aldi Price Match programme was founded five years ago, in addition to its Clubcard membership programme.
The aim is to incentivise customers to shop with the retailer for savings, as the UK supermarket giants battle out to have the best prices.
