THE NFL could be asked to add more commercial space during the Super Bowl after space was sold out.
NBC has sold 30-second-long advertising spaces at a staggering $7million.
NBC could request more advertising space during the Super Bowl[/caption]
Super Bowl LVIII was the most-watched US broadcast of all time.
Millions tuned in to watch the Kansas City Chiefs beat the San Francisco 49ers at the Allegiant Stadium in Nevada.
It is estimated that a massive 200million people watched the game.
Whereas the Philadelphia Eagles triumph in Super Bowl LIX was watched by over 127million people.
Some of the notable adverts from the night included classics from Pringles, Mountain Dew and Uber Eats.
And the viewership adds to the demand from companies keen to advertise themselves to the huge market.
It has been reported that the advert space for Super Bowl LX has already sold out.
This is despite the steep $7m price tag for a slot of just half a minute.
A media buyer has even claimed that NBC should go to the NFL and request more commercial time.
A media executive told Variety: “Sports continues to be where the up money is.
“Are the broadcasters being very aggressive in sports? Absolutely.
“Are they getting what they want?
“No, but they’re still getting more than what we were hoping to give them.
“And basically, after sports, there’s no rush for any of it.”
Increasing the commercial times during the Super Bowl would be an unprecedented decision.
Super Bowl LX is scheduled to take center stage at Levi’s Stadium in Santa Clara, California.
It is planned for Sunday, 8 February 2026, but could clash with the Winter Olympics.
