A NEW McDonald’s Snack Wrap has been blasted by fans over an ingredient change to the cult classic chicken.
Fans have slammed the new menu item, claiming that they are “horrible” and “stringy”.
Fans have slammed the new menu item, claiming that they are “horrible” and “stringy”[/caption]
McDonald’s has just added McCrispy Strips to its US menu, but they don’t seem to be hitting the mark with customers.
The fast food giant first trialled the item in late April, and participating restaurants launched them on May 5.
The strips are the first permanent menu addition for the first time in four years, made with “juicy, 100% white meat, coated with crispy golden-brown breading and bursting with a bold, new black pepper flavor.”
But Loop Capital, a research firm, said that customers have been less than impressed with the strips.
In the note, Loop Capital analyst Alton Stump said the investment in the strips “hoped the superior taste profile of the new chicken strips would overcome the product’s appearance.”
He continued to claim that McDonald’s has “received predominantly negative customer feedback to date.”
But fans have taken to social media to slam the snack on Reddit.
One person said: “These are horrible and taste like oversized Dino nuggets.”
And another claimed that the strips “don’t hold a candle to the chicken selects of the past.”
Others called them “so stringy”, and said that McNuggets are “definitely better”.
There were some people who complimented the strips, however.
One fan praised: “They were good and loved the sauce!”
And another added that the strips are their “favorite thing at McDonald’s now.”
FUTURE DAMAGE
Loop Capital even suggested that the negative feedback to the strips could hurt the brand going forward.
Fast Food meal deals
Here are some of the current value meals offered by popular fast food joints.
Taco Bell’s $7 Luxe Cravings Box:
- Chalupa Supreme
- Beefy Five-Layer Burrito
- Double Stacked Taco
- Chips and nacho cheese sauce
- Medium drink
McDonald’s $5 Meal Deal:
- McDouble or McChicken sandwich
- Four-piece Chicken McNuggets
- Small fries
- Small soft drink
Wendy’s $5 Biggie Bag:
- Junior Bacon Cheeseburger or Crispy Chicken Sandwich
- Four-piece chicken nuggets
- Junior fries
- Small soft drink
Burger King’s $5 Your Way Meal:
- Whopper Junior, Chicken Junior, or Bacon Cheeseburger
- Fries
- Four-piece chicken nuggets
- Soft drink
This is despite the imminent return of the Snack Wrap, which is highly anticipated among fans.
McDonald’s is set to bring the Snack Wrap back on July 10 with spicy or ranch flavor options.
This will mark nine years since the fan favorite menu item was discontinued.
Stump went onto say that some customers feel the underwhelming reaction to the McCrispy Strips be a bad sign for the upcoming Snack Wrap.
Loop has projected that any bad reaction the the latest menu item hasn’t damaged McDonald’s sales too much.
The frim believes the chain will see a will see a 2% increase in its U.S. comparable sales during the second quarter of the year.
Over the entire year, this will jump 1.2%, according to Loop.
When the Snack Wrap makes it comeback, it will be doing so as a permanent offering to menus.
Only time will tell if the negative feedback to the McCrispy Strips does tarnish the Snack Wrap release.
McDonald’s has just added McCrispy Strips to its US menu, but they don’t seem to be hitting the mark with customers[/caption]
