THE NFL has announced a major broadcasting deal just days before the start of the season.
American Football in the United Kingdom has continued to come on leaps and bounds, and that is set to continue with three games being played in London next season.
Sky Sports have announced a deal to continue broadcasting the NFL in the UK[/caption]
Sky Sports will have an 50 per cent increase in its offering to the viewers[/caption]
But fans in the UK will now continue being able to view games across the pond after the NFL announced a new deal with broadcaster Sky Sports.
The new deal will see the partnership extend for another three years, which will take the long-standing relationship between the league and broadcaster to more than 30 years.
It will see Sky show off the best game of every week by having the first-pick exclusive game on Sunday at 6pm and the first pick for the Sunday 9pm game.
Sky will also show three games on Thanksgiving, as well as every minute of every playoff game, Pro Bowl and Super Bowl live.
Another first revealed in the deal will see NFL games in London and across Europe, including the inaugural games in Dublin, Ireland and Madrid, Spain.
With the addition of the new games, this equates to a 50 per cent increase in the number of live matches available to Sky viewers.
Sky Sports Chief Sports Officer UK and Ireland, Jonathan Licht said: “We’re proud to extend our partnership with the NFL beyond 30 years.
“The sport continues to grow and captivate UK audiences, which we saw first-hand with record breaking Super Bowl LVII viewership on Sky Sports.
“With more games than ever before, we’re excited to offer further value to our customers and continue to bring fans world class coverage.”
The fan favourite NFL Redzone programme will also being continuing.
Gerrit Meier, the Managing Director and Head of NFL International said: “
said: “The UK market continues to be a priority for the NFL internationally, as we look to drive fandom and grow the game at every level around the world.
“Sky Sports has been a significant part of the NFL’s growth story in the UK over the years, helping us to reach new audiences and bring fans the very best NFL content, and we are delighted to see our expanded partnership continue.”
NFL important dates 2025 season
March 12 – Free Agency begins
April 24-26 – NFL Draft in Green Bay, Wisconsin
September 4 – 2025 season opener (TBC vs Eagles)
November 27 – Thanksgiving Day triple header
January 4, 2026 – End of regular-season
February 8, 2026 – Super Bowl LX at Levi’s Stadium in Santa Clara, California
