POPEYES has issued a ruthless reply to McDonald’s after it dropped the Snack Wrap’s return date on Tuesday.
Fast food customers nationwide had been waiting for the arrival confirmation for around six months.
Popeyes has fired back at McDonald’s amid the Snack Wrap return announcement (stock image)[/caption]
McDonald’s had teased the Snack Wrap’s comeback in December.
Earlier this year, CEO Chris Kempczinski also noted a continued focus toward chicken-based offerings on menus.
“We’re excited about the significant opportunity we see within our chicken portfolio, and see the potential to add another point of chicken market share by the end of 2026,” Kempczinski told investors on an earnings call.
As part of that expanded portfolio, the Snack Wrap will finally return on July 10, as noted in a lengthy X post from the chain.
Along with the date reveal, McDonald’s social media manager wrote several humorous and heartfelt paragraphs thanking customers for championing the Snack Wrap.
“From the bottom of my heart, thank you. today, i woke up with an even greater feeling of gratitude and pride. because finally after 9 years, i get to announce the day the Snack Warp returns,” a portion of the message read.
“It’s the honor of my lifetime to finally say… the Snack Wrap is back. because of YOU. see you 07.10.2025.”
Amid the excitement, top competitors like Popeyes are poking fun at McDonald’s as they attempt to sway consumers to opt for their chicken offerings instead.
“i ain’t reading all that,” Popeye’s wrote in a ruthless reply.
“i’m happy for u tho … or sorry that happened.”
Popeyes also asked “…y’all good?”
The post has since gotten over 10.7 million views and thousands of replies.
“Popeyes and McDonald’s beefing was not on my bingo card,” a foodie cried out.
Popeyes responded, “no beef, just chicken.”
McDonald’s Snack Wrap Announcement
The announcement of the Snack Wrap’s return was detailed an a heartfelt and humorous message from McDonald’s social media manager:
“i don’t usually do this, and i didn’t run this by brian from legal (sorry brian). but i have something to say. not as mcdonald’s but as the person behind the mcdonald’s account.
i once posted, ‘social media managers don’t control the menu.’ as much as i hated admitting it at the time, it’s true. i even got a plaque made of it to put on my desk. i also don’t control the bitcoin price even though you think the McRib is responsible, but i digress.
yes, i could post about the Snack Wrap, tease you with tweets like “bring back ___” (knowing exactly what you’d say), and even manifest for its return. but i couldn’t bring it back.
you know who could bring it back? YOU.
YOU commented under every post. YOU made petitions. YOU asked for it back in the DRIVE THRU!? YOU tweeted every day for 100 days straight. YOU rallied. you organized. and i saw it all. thanks to you, the Snack Wrap will be back.
i cheered you on from behind the screen and made it my mission to never stop fighting for you. i made 486 decks on “reasons why to bring back the Snack Wrap” (i counted). your endless comments, tweets, and posts were the fuel i needed to keep on going.
you created a movement. a movement so powerful that you finally won. i know it’s cheesy, but i love my job. it’s a privilege to interact with you every day and a responsibility i cherish. you make me laugh (sometimes cry), but not today.
from the bottom of my heart, thank you. today, i woke up with an even greater feeling of gratitude and pride. because finally after 9 years, i get to announce the day the Snack Wrap returns. i know i posted 0x.14.2025 a few weeks ago but i wanted to see if they could come back even sooner. so i asked the boss and he said OKAY LETS DO IT?!?!!
It’s the honor of my lifetime to finally say… the Snack Wrap is back. because of YOU. see you 07.10.2025.”
“We all know [McDonald’s] brought it back because you came out with your own,” another customer said.
“Y’all have blackened chicken tender wraps … we know who the real winner is,” someone else remarked.
STAYING COMPETITIVE
Joe Erlinger, president of McDonald’s USA, did note while speaking with ABC News that the Snack Wrap was coming back in part due to “competitive reasons.”
“It has a cult following,” he said of the Snack Wrap.
“I get so many emails into my inbox about this product.”
The Snack Wrap was discontinued in 2016, and was previously offered in grilled and crispy versions.
Some franchised McDonald’s locations held onto the Snack Wraps until 2020, but shortages amid the coronavirus pandemic later wiped them out for good.
STRIPS INCLUDED
International customers have still been able to get them.
This version of the Snack Wrap is set to include a McCrispy Strip as its protein base.
McCrispy Strips were tested last summer and officially introduced at McDonald’s over 13,600 restaurants in early May.
Some customers have mixed feelings about the Snack Wrap not including the grilled version this time around.
McDonald’s also faced backlash recently about an “absolutely insane” price increase on a meal, as it went from $10 to $25 after taxes and fees.
