A POPULAR fast food chain has joined the breakfast burrito game to rival its competitors.
Bojangles launched its new Breakfast Bo-Ritos on Monday, taking a not-so-subtle swipe at Taco Bell in the process.
The fast food chain has joined the breakfast burrito trend[/caption]
It included everything in their big breakfast now wrapped in a tortilla[/caption]
The Southern fast-food chain is filled with sausage, eggs, crispy Bo-Rounds, Monterey Jack cheese, and sausage gravy into a tortilla, with a side of Texas Pete hot sauce.
The delicious breakfast burritos, will typically cost $4.49, and will be available at participating locations through mid-August.
“Breakfast has always been a big part of who we are at Bojangles, and the new Bo-Rito is a fun new way for our fans to satisfy their breakfast cravings,” said Marshall Scarborough, Vice President of Menu and Culinary Innovation.
“It’s a full-size breakfast, all wrapped up in a legit tortilla, making it the perfect vehicle for eating on the go, at an affordable price.”
“We’re always listening to our fans, and the Bo-Rito is our bold, flavorful answer to their craving for something new at breakfast,” Bojangles CMO Tom Boland told DailyMail.com.
“It’s everything we love about a classic Bojangles breakfast, all wrapped up and ready to eat. We can’t wait for folks to try it.”
The tortilla burrito adds another way to enjoy breakfast favorites.
Guests can enjoy their Bo-Rito solo or as part of a combo with Bo-Tato Rounds and a drink.
The breakfast offering comes just a week after Taco Bell brought back Crispy Chicken Tacos and debuted Crispy Chicken Burritos to celebrate its ‘crispy chicken era.’
Bojangles is known for its ‘biscuits and gravy’ and sandwich options, and with over 800 restaurants, it is one of the nation’s fastest-growing quick-service chicken chains.
Its restaurant count is nothing compared to Taco Bell’s 8,000, however, both fast food chains are rapidly expanding, and have been on successful financial streaks.
Bojangles is continuously expanding and has signed a deal to expand its restaurants in Southern California and is aiming to sell out the Los Angeles market.
It’s also adding new restaurants in Houston, all of which should be open by September.
“These expansions mark a bold step forward as we continue our journey to bring Bojangles’ signature menu and Southern hospitality to even more communities,” said Brooks Speirs, vice president of franchise development.
Fast Food meal deals
Here are some of the current value meals offered by popular fast food joints.
Taco Bell’s $7 Luxe Cravings Box:
- Chalupa Supreme
- Beefy Five-Layer Burrito
- Double Stacked Taco
- Chips and nacho cheese sauce
- Medium drink
McDonald’s $5 Meal Deal:
- McDouble or McChicken sandwich
- Four-piece Chicken McNuggets
- Small fries
- Small soft drink
Wendy’s $5 Biggie Bag:
- Junior Bacon Cheeseburger or Crispy Chicken Sandwich
- Four-piece chicken nuggets
- Junior fries
- Small soft drink
Burger King’s $5 Your Way Meal:
- Whopper Junior, Chicken Junior, or Bacon Cheeseburger
- Fries
- Four-piece chicken nuggets
- Soft drink
