SAM’s Club shoppers are getting a fresh new reason to visit stores – and they’ll soon find more to love online, too.
The warehouse retailer is now bringing its sushi program under the Member’s Mark label, with meals made fresh daily by trained chefs.
Sam’s’s Club has launched freshly made in-store sushi under its Member’s Mark brand[/caption]
The biggest addition is the new Nara Tray, a 40-piece platter designed to feed a crowd[/caption]
The rollout is part of a broader plan to upgrade in-store food experiences while expanding digital convenience for members nationwide.
Under the new program, Sam’s Club locations will feature remodeled sushi kiosks and a menu that reflects regional tastes.
Chefs preparing the dishes live and work in the same communities as the shoppers they serve, ensuring local flavors make it onto the menu.
Walmart, which owns Sam’s Club, said feedback from members helped shape the sushi offerings and the ingredients used.
The biggest addition is the new Nara Tray, a 40-piece platter designed to feed a crowd.
Priced at $25, the tray includes Vegetarian Tempura, Dragon, California Crunch, and Spicy Tuna Mango rolls.
Each item in the Nara Tray follows the company’s “Made Without” policy, meaning it’s free of artificial colors, aspartame, and high-fructose corn syrup.
Those standards are based on what members said they wanted – simpler ingredients, better nutrition, and no unnecessary additives.
“This transition is about putting members first,” said Alex Hardy, senior director of Merchandising at Sam’s Club.
“We are delivering the freshness, flavor and quality in sushi that members deserve, every day in our clubs.”
Member’s Mark sushi will be made daily inside stores by local chefs who tailor the menu based on customer feedback.
Flavors will also vary by region – with jalapeño tuna rolls in Texas, mango-forward recipes in Puerto Rico, and poke-style sushi in Hawaii.
The new sushi line aims to connect members to their local food culture while keeping prices accessible.
Sam’s Club described the change as part of its investment in “the future of fresh,” blending innovation and value.
As part of that plan, the retailer will nearly double curbside pickup and delivery options across the country.
Sam’s Club membership tiers
Sam’s Club offers two levels of membership plans.
Club membership – $50 annually
- Members-only fuel savings
- Free curbside pickup on orders of $50 or more
- Scan and Go shopping
- Low members-only prices
- Extra membership card for another member of your household
- Add up to eight Club members for a reduced price of $45 each
Plus membership – $110 annually
- Club membership perks included
- Early shopping at some locations
- Free delivery on orders of $50 or more
- Free curbside pickup
- Add up to 16 Club members for a reduced price of $45 each
- Pharmacy and optical savings
- 2% Sam’s Cash back
- Early shopping at some locations
- Early access to tire and battery center services
- 50% off installation of four tires
It’s also expanding regional online assortments, giving customers more ways to shop Member’s Mark products from home.
The fresh sushi initiative follows the launch of express pizza delivery by Sam’s Club in May.
Members can now order 16-inch hot-baked pizzas for quick delivery, continuing the brand’s push to compete with restaurant-quality convenience.
The upgrades come as Sam’s Club works to keep prices low despite growing cost pressures linked to tariffs.
CEO Chris Nicholas said managers are working with suppliers to reduce the impact of higher input costs on shoppers.
In an interview with Bloomberg TV, Nicholas said while some price increases were unavoidable, Sam’s Club has managed to stay competitive.
