A DEMOCRATIC congresswoman has vowed to take on retailers that use “surveillance pricing” tactics on shoppers.
The FTC investigated this phenomenon back in January and found that many shops are using personal data to set individualized prices, according to FOX 2.

Michigan Congresswoman Rashida Tlaib is taking aim at the practice with a new bill[/caption]
Her bill would ban the practice of stores using customer data to scan shopping habits and set prices in this way[/caption]
These prices can subtly change based on timing, shopper profile and even the device used.
But Michigan Congresswoman Rashida Tlaib is taking aim at the practice with a new bill.
She said: “I’m sorry but all of us should be able to pay the same price, no matter our ethnic background no matter our income and no matter the color of our skin, or where we’re at.
“It should all be the same.”
Her bill would ban the practice of stores using customer data to scan shopping habits and set prices in this way.
“What we’re trying to do is prevent them from using our personal data to charge us a certain price,” Tlaib added.
Tlaib claims that many grocery giants are tracking what their customers buy and using algorithms to quietly hike prices.
She is seeking measures including a ban electronic shelf labels in big stores, mandatory disclosure of facial recognition and giving the FTC greater powers to tackle price gouging.
Dichondra Johnson, 12th Congressional District precinct delegate, said: “We know that many people in our community are hurting.
“We see that people are losing jobs. They’re losing their homes.”
But other legislators disagree with Tlaib’s approach to the matters.
Michigan’s GOP Chair Jim Runestad told FOX 2: “It’s not that the businesses are gouging. It’s the cost of doing business.
And many businesses are worried like in Detroit, the crime is out of control.
“They really need to get serious about Democrat policies that are driving this. They’re dealing with the symptom.
“The cause is all these policies. Now the symptom is inflation and they are blaming it on the store owner.”