STARBUCKS has announced a big menu change just months after it axed a fan favorite sweet treat.
Fans have had to put up with big cuts to the chain’s menu this year, but they can now look forward to the return of a popular product.
Starbucks has announced a big menu change just months after it axed a fan favorite sweet treat[/caption]
In April of this year, Starbucks made the highly controversial move of discontinuing the Double Chocolate Brownie.
This was said to be due to low sales, but fans were fart from happy over the decison.
But following this reaction, Starbucks has reversed its course, and is bringing it back to menus.
The chain teased the return of the sweet treat in late June, and it is back on Starbucks’ site and app.
It is not yet clear exactly when the brownie will make its return, however.
OUTRAGED REACTION
When Starbucks made the call to discontinue the brownie, fans were furious.
On the platform Reddit, customers couldn’t believe it, and expressed their anger on a thread.
The caption of the post said: “They’re discontinuing the brownie.
“This is the worst day of my life.”
Many of the customers were plagued by flashbacks of previously discontinued items.
One person said: “One thing you can count is on Starbucks discontinuing the good products.
“I’m still pi***d about the almond croissant.”
The almond croissant had many vocal supporters in the comments.
One supporter wrote: “The Almond Croissant is my Roman Empire.”
And another wrote: “Damn it’s been 4 years since I’ve left and been in a Starbucks I didn’t know about the almond croissant!
“I still won’t forgive the discontinuing of the spicy chorizo.”
MENU CHANGES
Starbucks has made several big moves this year, and under CEO Brian Niccol had cut 430% of its menu.
This was done to “clear the noise out both in food and beverage menus.”
Niccol later justified himself in an earnings call: “That opens the door for better innovation that will hopefully resonate even more so for our customers.
“We’ve taken steps to refocus the business, our mission and our marketing to better align with our identity as a coffee company.”
The company recently began testing a new cold foam option that adds 15 grams of protein to its drinks, along with an unsweetened protein powder.
CEO Brian Niccol is being upfront about where his innovation is leading him, and which direction he is going in.
He said: “It’s on trend. It’s delicious.”
The CEO also told Axios: “I was watching people coming to our stores, they would get three shots of espresso over ice.
“And in some cases, they pull their own protein powder out of their bag, or in other cases, they have a protein drink, like a Fair Life and they’d pour that into their drink.
“I’m like, well, wait a second, we can make this experience better for them.
“The good news is now I think we’re right on trend, and we can do it I think arguably better than anybody else.”
Following fan reaction, Starbucks has reversed its course, and is bringing back the brownie to menus[/caption]
