STARBUCKS’ CEO has implemented a new rule that puts more pressure on employees to maintain efficient service.
The new policy promises to leave you waiting less time for your orders, following major restructuring rumours that have been addressed.
Starbucks’ CEO has implemented a new rule that puts more pressure on employees to maintain efficient service[/caption]
Biran Niccol is continuing his pledge to return Starbucks to its former glory.
In a new rule, Niccol doesn’t want customers waiting for more than four minutes between ordering and receiving their drink.
The chief has been making serious changes at the company to bring back a communal feeling to coffeehouses across the country.
This new one promises quicker order times and less waiting, but more pressure on employees.
Niccol said: “It’s centered on putting enough partners on the roster in the stores and then deployed correctly so they can provide that customer connection, that experience, that frankly Starbucks really was founded on.”
Per WGN, the new policy is called “Green Apron Service” and will be rolled out alongside a technological improvement to the queueing system.
New Smart Queue technology will use an AI algorithm to better guide the queueing process.
It will ensure that customers aren’t seeing mobile orders being filled instead of theirs.
Niccol commented: “We’re rolling this out now everywhere.
“It’ll probably take the next two weeks for it to unfold, but by the time you get to September, all of our stores should be up and running with the Green Apron Service model and the Smart Queue technology.”
MOBILE ORDERS
Starbucks recently made a huge announcement about the future of its mobile-only spots.
The company confirmed that it would be converting some of its mobile-order spots into traditional coffeehouse formats and closing others.
Starbucks currently has between 80 and 90 mobile order and pickup locations nationwide.
The move is another example of Starbucks seeking to simplify its operation and focus on the in-store experience.
Mike Grams, Starbucks’ chief operating officer, spoke of the irritation some can feel when they see their order isn’t being worked on.
He said: “Many of us have had the experience where you go into a busy Starbucks and there’s a lot of mobile orderings stacked up on the counter and you just want a cup of coffee to sit in your third place.”
The mobile-order spots will be phased out over the next year, according to Niccol.
The CEO commented: “We found this format to be overly transactional and lacking the warmth and human connection that defines our brand.
“We have a strong digital offering and believe that we can deliver the same level of convenience to our community coffeehouses with a superior mobile order and pay experience.
“Together, we expect these changes to our operating model and our coffeehouse portfolio strategy will improve and transform the foundations of our North American business so that we are establishing that moment of connection between a barista and their customer, bringing back warm and welcoming coffeehouses…”
CEO Brian Niccol doesn’t want customers waiting for more than four minutes between ordering and receiving their drink[/caption]
