SYDNEY Sweeney’s sexy new jeans campaign has been hailed as the “end of woke”.
The throwback ads, in which the actress writhes round in American Eagle denim, have given the clothing brand a £250million boost.
In one, Sydney, 27, appears to refer to her genes before the camera pans down to her cleavage.
Smiling, she quips: “Hey, eyes up here.”
A voice then says she has “great jeans”.
Another shows her bra-less while she is also seen under the bonnet of a Mustang, before wiping her dirty hands on the back of her jeans.
The campaign is said to have added £250million to American Eagle’s value.
One fan wrote on X: “Woke advertising is dead. Sydney Sweeney killed it.”
Others also mocked Jaguar, which used androgynous models last year.
One posted: “The Jaguar rebrand is just going to be Sydney Sweeney putting on some driving gloves.”
The caption for the post read: “Not a cameo. Not a test run.
Sydney Sweeney just dropped the denim performance of the year.
@Sydney_Sweeney has great jeans, and you can too.”
Reacting to the video, and Sydney’s denim collection, one person wrote: “This is epic !!!”
Another added: “Love her. Icon indeed.”
Sydney, 27, appears to refer to her genes before the camera pans down to her cleavage[/caption]
The new denim collection is called Sydney Has Good Jeans[/caption]
