TARGET shoppers have reacted to a beloved perk being changed storewide.
Customers are “flabbergasted” at the choice, with many claiming they will stop going to Target completely.
Target shoppers have reacted to a beloved perk being changed storewide[/caption]
The anger among Target‘s customer base has been building for weeks, ever since a leaked memo revealed the changes to the price match system.
In late July, an employee shared a memo that the price match policy would no longer allow shoppers to get information on deals at Target’s competitors.
This means that if you could get a better deal on an item at Target elsewhere, employees will no longer alert you to this.
The memo said: “Since most price matches happen within Target, we’re adjusting our price match policy to exclusively match our in store, app and Target.com pricing, including Target Plus items.”
In response to the change, a Target spokesperson told Retail Dive: “We’re always working to deliver consumers outstanding value and give them confidence to choose Target, with our everyday low prices, affordable and quality-focused owned brands, incredible deals, free-to-join membership program, Target Circle, and more.”
Despite this, shoppers have taken to social media to share how angry they are that the price match perk is now different.
On TikTok, one content creator shared a video reacting to the price match news.
She captioned it: “Just found out Target stopped price matching Walmart and Amazon starting TODAY. July 28.
“I’m flabbergasted. Betrayed. Emotionally unwell. What’s a mama supposed to do without those savings?!”
On Reddit, shoppers are just as angry at the price match change.
One person wrote: “And like that Target is going to die out.
“People already prefer to buy online and price matching was only reason to be okay in person.”
And another said: “I live in Manhattan. There isn’t a Walmart in Manhattan.
“I can’t just pick up and go to New Jersey or Long Island every time I need deodorant that doesn’t cost $20.
How to compare prices to get the best deal
JUST because something is on offer, or is part of a sale, it doesn’t mean it’s always a good deal.
There are plenty of comparison websites out there that’ll check prices for you – so don’t be left paying more than you have to.
Most of them work by comparing the prices across hundreds of retailers.
Here are some ones you can use:
- Google Shopping is a tool that lets users search for and compare prices for products across the web. Simply type in keywords, or a product number, to bring up search results.
- CamelCamelCamel only works on goods being sold on Amazon. To use it, type in the URL of the product you want to check the price of.
- Honey is a price comparison tool that lets you compare prices through your browser. It can also find coupons and codes for saving money on items you’re looking at.
“Price matching Walmart at target was very helpful for a lot of people.”
The US Sun has reached out to Target for comment, but did not hear back right away.
EXPERT WARNING
It’s gotten so bad that even economic experts are speaking out against the price match reversal.
Economist Paul Traub told Fox News affiliate WXMI: “I think this is kind of the start of that ending.
“Corporations are gonna start to say, ‘Well, we can’t keep absorbing those costs’.
“It’s a sign that corporate companies are saying we’re responsible to our shareholders.
“And we can’t continue to allow our profit margins to deteriorate because of higher prices for the goods that we’re selling.
“It’s kind of a more of a marketing thing where they can say, ‘well, we can match anybody’s price.’”
“That is where the issue is gonna start to arise- is people are gonna start to step away from that.”
In late July, an employee shared a memo that the price match policy would no longer allow shoppers to get information on deals at Target’s competitors[/caption]
