A VIRAL limited edition US Open drink is now available nationwide – and a hit comedian is leading the promotional charge.
Benito Skinner – known online as Benny Drama – has helped launch the Heineken L0VE.L0VE cans.
The non-alcoholic beverage has taken the two-week tennis tournament by storm.
It was a huge favorite at Flushing Meadows, New York, over the past fortnight.
And it is now available for the first time at local retailers around the United States.
And Skinner has been front and center of their 0.0 Reasons, 0.0 Judgment campaign.
The actor and content creator is encouraging zero judgement around medication.
“In a world full of critics, Heineken 0.0 is tackling stigma head-on during the US Open – normalizing moments of togetherness without alcohol,” said Alison Payne, CMO of Heineken USA.
“It reminds folks that just like you don’t need a reason to spread positive energy, you don’t need a reason to enjoy an alcohol-free brew.
“With the rising interest in non-alcoholic beverage options, we’re thrilled to bring a message of moderation and choice back to consumers at the US Open through the return of our L0VE.L0VE cans.
“Our ‘0.0 Reasons, 0.0 Judgment’ initiative empowers consumers to live authentically and stigma-free.
“It’s about great taste, zero compromises, and ensuring everyone can enjoy the moment on their own terms, the best connections come with 0.0 judgment and 100% good energy.”
The Heineken L0VE.L0VE cans were available throughout New York during the US Open.
They first appeared last season, and made a triumphant return.
Meanwhile, the US Open also had yet more success with their Honey Deuce cocktail.
The $23 drink is expected to make them more than $13 million throughout the two-week event.
