PRIME members take note – Amazon’s biggest sale of the year is returning next month.
The popular Prime Day event will be back in July, offering unbeatable discounts on everything from Amazon devices to everyday essentials.

Amazon Prime Day deals
The retail event, which is exclusive to Prime customers, gives shoppers a chance to score impressive savings on big-name brands like Apple and Dyson.
If you don’t want to miss out on the exclusive offers, you’ll need to become a Prime member, and it’s quick and easy to create an account.
Read on to find out more, including how to sign up for an Amazon Prime membership.
When will Amazon Prime Day take place in 2025?
According to the major retailer: ”Prime members can look forward to some of Amazon’s best deals of the summer during Prime Day 2025, happening July 8-11.”
Read More on Amazon Prime Day
Its annual sister sale, Prime Big Deals Day, typically takes place in October.
During both Amazon events, Prime members can look forward to exclusive discounts on everyday essentials, beauty must-haves to smart home gadgets, and more.
Don’t forget to bookmark this page and check back regularly for the latest updates and deals.
Best early Prime Day offers

There are plenty of early Prime Day offers up for grabs[/caption]
There are plenty of early Prime Day offers up for grabs, and we’ve rounded up the best bargains below.
Remember to check back during the sale, as we’ll be updating this guide with the latest deals as soon as they drop.
- Amazon Fire TV 40″ 2-Series, $169.99 (was $249.99) – buy here
- Amazon Fire TV Soundbar, $84.99 (was $119.99) – buy here
- Amazon Fire HD 8 Plus tablet, $54.99 (was $119.99) – buy here
- Amazon Fire TV 50″ 4-Series 4K UHD smart TV, $259.99 ($399.99) – buy here
- Ring Indoor Cam (2nd Gen), White with Ring Pet Tag, $34.98 (was $69.98) – buy here
What is Amazon Prime Day?
Amazon Prime Day used to be an annual event, but now, Amazon has rolled out additional sales throughout the year.
Last year, extra deals in the Spring and October heightened the usual July excitement.
However, Amazon is up against stiff competition from retailers like Walmart, Target, and Best Buy, who are eager to grab a piece of the market.
For a detailed comparison, dive into our guide on Walmart Plus versus Amazon Prime.
What to expect next Amazon Prime Day
Prime Day is the perfect opportunity to snag all things Amazon, whether it’s Ring security or compatible Echo gadgets.
You can also expect fleeting flash sales and special promotions that really add to the excitement of the occasion.
All in all, Prime Day regularly delivers a thrilling shopping spree for members.
We will round up all the best deals in the following places:
How long do Prime Day deals last?
In 2025, Amazon will offer Prime members 96 hours of unmissable deals.
That means shoppers have double the days to snap up millions of exclusive deals.
If you’re not a Prime member yet, be sure to sign up ahead of the sale.
What were the best deals last Prime Day?

Amazon shoppers were treated to a selection of fantastic offers[/caption]
In 2024, Amazon shoppers were treated to a selection of fantastic offers.
Take a peek at our top picks from last year’s Amazon Big Deals Day sale below:
- AirPods Pro 2, $168.99 (save $248.99) – buy here
- Apple AirPods Max, $394.99 (was $550) – buy here
- Audible, 3 months for $0.99 – buy here
- Fire TV Stick, $19.99 (was $39.99) – buy here
- Echo Dot 5th Gen, $22.99 (was $49.99) – buy here
- Insignia 42″ TV, $119.99 (was $179.99) – buy here
- Bissell Little Green Carpet Cleaner, $81.99 (was $122.99) – buy here
- Ulike IPL Hair Removal Device, $279 (was $399) – buy here
- Crest 3D Teeth Whitening Strip Kit, $29.99 (was $45.99) – buy here
- Laneige Lip Glowy Balm, $13.20 (was $19.90) – buy here
How can I get the deals?
To get involved in the sale extravaganza, you must be an Amazon Prime member.
With a premium membership, customers get free next-day delivery and access to Prime TV shows, eBooks, and even live music events.
It costs $139 per year or $14.99 per month, depending on the payment plan you choose.
But there is a trick you can use to take advantage of the sale if you’re not currently a member.
New customers can sign up for a free 30-day Amazon Prime trial.
You can cancel an Amazon Prime trial membership at any time during the trial period.
If you cancel before the trial ends, you will not be charged for a paid membership.
Students also get a heavily discounted membership – there’s a six-month free trial up for grabs.
After the promotional period ends, you’ll be charged $7.49 per month for an Amazon Prime membership.
Amazon Prime Day deals